Marketers in today’s world are caught between the traditional ways of managing brand assets and the unprecedented speed with which these assets need to be created, distributed, maintained, integrated, tracked, analyzed, and updated. Yet the operational systems to do this are rarely in place.
“The bottom line is that today’s marketing organizations already are making impressive strides to deliver the rich media assets that modern consumers expect. And therein lies the key: Marketing automation now must become an integral part of any enterprise marketing strategy, so that it can quietly support that new brand experience being demanded by today’s consumer.”
Read about the 5 major headaches plaguing today’s brand marketing and the 6 critical updates to the modern brand formula.