MarcomCentral’s integration with Marketo brings the power of digital marketing to approved users within your portal, allowing access to pre-approved corporate campaigns that can be executed on a local level. This integration provides email marketing with ease by allowing end-user customization with corporate controlled content, the ability to track user activity and monitor reporting on an admin level, and eliminates the need to create individual Marketo programs and campaigns for the various local use cases your organization may require.
The integration is designed to allow any approved portal user the ability to trigger a campaign directly inside MarcomCentral, alleviating the need to share access to your corporate Marketo instance or create additional log-ins. Marketo tokens within your templates translate directly to our intelligent forms with permission-based rules that make it easier to control content and off-brand messaging, yet still gives the user creative freedom to customize to their specific needs.
While the Marketo integration can be aligned with any CRM to transfer data and track activity, we’ve engineered it to work seamlessly with our existing Salesforce.com integration. A user can access their MarcomCentral portal from within Salesforce.com (or vice versa pull in their Salesforce.com data from within MarcomCentral) and select and build a Marketo campaign that is completely customized to their Salesforce.com data. The activity is recorded in both Marketo and Salesforce for improved sales and marketing success.
Marketo is a leader in digital marketing software and solutions. Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects in a more valuable, personalized way.