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How a Brand Center Helped the New York Public Library
How a Brand Center Helped the New York Public Library The Challenge With 92 locations, The New York Public Library found that it was a challenge to centrally managing its brand presence. It was common for staff in local branches...
Delta Vacations Saves on Printing Costs with MarcomCentral
Delta Vacations Saves on Printing Costs with MarcomCentral According to the World Economic Forum, more people than ever before are travelling today—with 1.24 billion international arrivals in 2016, compared to 25 million in the 1950s. This uptick in the market...
Orlando Health Aims to Communicate, Protect and Build their Brand with MarcomCentral
Orlando Health Aims to Communicate, Protect and Build their Brand with MarcomCentral Orlando Health is a not-for-profit healthcare organization made up of a network of community and specialty hospitals, physician practices, and outpatient centers serving over 2 million residents in...
Control Your Brand Assets from Creation to Print
Control Your Brand Assets from Creation to Print DaVita Kidney Care, a leader in quality dialysis care, employs over 70,000 people nationwide. With over 2,500 dialysis centers across the United States, each of these locations requires up to date branded...
The Ken Blanchard Companies Minimizes One-Off Requests with MarcomCentral
The Ken Blanchard Companies Minimizes One-Off Requests with MarcomCentral Global Business, Global Marketing The Ken Blanchard Companies provides leadership development training for the world’s best managers. They believe that a good manager, or a bad one, can affect every aspect...
What Is Marketing Technology (MarTech) and Why Do You Need It?
Marketing and technology go hand in hand. In fact, Gartner predicted back in 2017 that Chief Marketing Officers (CMOs) would spend more on technology than Chief Information Officers (CIOs). What was initially thought to be a polarizing statistic ended up...
The Recipe for a Winning Sales Enablement Strategy
Sales enablement is being increasingly utilized by companies to provide their sales teams with the information, content, and resources they need to sell more effectively. And because sales serves as an extension of a brand’s overall marketing efforts, it’s essential...
The Importance Of Marketing Localization During Times Of Disruption
By: Byung Choi for StreetFight and Newsbreak Date: June 3, 2020 “As the world continues to grapple with the Covid-19 pandemic, it is more important than ever for retailers to stay connected to their local communities in order to stay...
How AI Can Solve for Pressing Customer & Content Management Problems
Artificial intelligence has fundamentally reshaped the way we do so many things, but digital asset management is one area that could use further AI integration. Namely, a DAM powered by advanced AI can solve for many content management problems a...
Forbes Business Council: Running A Beta Test? 16 Ways To Get The Feedback You Need
By: Forbes featuring Byung Choi “Beta testing your software, service or new product is essential to its success. The feedback you receive helps you understand what works, what doesn't and, most importantly, whether your idea is worth pursuing further. However,...