Search results for:
ebook
53 search results
Orlando Health Aims to Communicate, Protect and Build their Brand with MarcomCentral
Orlando Health Aims to Communicate, Protect and Build their Brand with MarcomCentral Orlando Health is a not-for-profit healthcare organization made up of a network of community and specialty hospitals, physician practices, and outpatient centers serving over 2 million residents in...
Control Your Brand Assets from Creation to Print
Control Your Brand Assets from Creation to Print DaVita Kidney Care, a leader in quality dialysis care, employs over 70,000 people nationwide. With over 2,500 dialysis centers across the United States, each of these locations requires up to date branded...
The Ken Blanchard Companies Minimizes One-Off Requests with MarcomCentral
The Ken Blanchard Companies Minimizes One-Off Requests with MarcomCentral Global Business, Global Marketing The Ken Blanchard Companies provides leadership development training for the world’s best managers. They believe that a good manager, or a bad one, can affect every aspect...
What Is Marketing Technology (MarTech) and Why Do You Need It?
Marketing and technology go hand in hand. In fact, Gartner predicted back in 2017 that Chief Marketing Officers (CMOs) would spend more on technology than Chief Information Officers (CIOs). What was initially thought to be a polarizing statistic ended up...
The Recipe for a Winning Sales Enablement Strategy
Sales enablement is being increasingly utilized by companies to provide their sales teams with the information, content, and resources they need to sell more effectively. And because sales serves as an extension of a brand’s overall marketing efforts, it’s essential...
The Importance Of Marketing Localization During Times Of Disruption
By: Byung Choi for StreetFight and Newsbreak Date: June 3, 2020 “As the world continues to grapple with the Covid-19 pandemic, it is more important than ever for retailers to stay connected to their local communities in order to stay...
How AI Can Solve for Pressing Customer & Content Management Problems
Artificial intelligence has fundamentally reshaped the way we do so many things, but digital asset management is one area that could use further AI integration. Namely, a DAM powered by advanced AI can solve for many content management problems a...
Forbes Business Council: Running A Beta Test? 16 Ways To Get The Feedback You Need
By: Forbes featuring Byung Choi “Beta testing your software, service or new product is essential to its success. The feedback you receive helps you understand what works, what doesn't and, most importantly, whether your idea is worth pursuing further. However,...
Top 4 Ideas for Localizing Your Retail Marketing Efforts
Localization—the act of adjusting marketing assets to a specific market or locale—is a hot topic in the marketing world as brands of all sizes look to attract and entice more consumers with relevant, targeted content. And yet, many marketers are...
Forbes Business Council: Ways To Help Your Remote Staff Feel Connected To Your Company Culture
By: Forbes featuring Byung Choi “Remote work is extremely common today across many industries. Many companies have at least some, if not all, employees regularly working from home at least part of the time, and an increasing number of businesses...