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Control Your Brand Assets from Creation to Print

Control Your Brand Assets from Creation to Print DaVita Kidney Care, a leader in quality dialysis care, employs over 70,000 people nationwide. With over 2,500 dialysis centers across the United States, each of these locations requires up to date branded...

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What Is Marketing Technology (MarTech) and Why Do You Need It?

Marketing and technology go hand in hand. In fact, Gartner predicted back in 2017 that Chief Marketing Officers (CMOs) would spend more on technology than Chief Information Officers (CIOs). What was initially thought to be a polarizing statistic ended up...

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The Recipe for a Winning Sales Enablement Strategy

Sales enablement is being increasingly utilized by companies to provide their sales teams with the information, content, and resources they need to sell more effectively. And because sales serves as an extension of a brand’s overall marketing efforts, it’s essential...

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Top 4 Ideas for Localizing Your Retail Marketing Efforts

Localization—the act of adjusting marketing assets to a specific market or locale—is a hot topic in the marketing world as brands of all sizes look to attract and entice more consumers with relevant, targeted content. And yet, many marketers are...

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