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Not a Marketer? Why You Still Need to Care About Marketing Asset Management
Although marketers are responsible for the creation, distribution, consistency, and effectiveness of marketing assets, the benefits of Marketing Asset Management extend throughout an organization and its ecosystem. At a high level, the impact of brand management impacts the overall customer...
Why These 6 Industries Rely on Marketing Asset Management
Marketing Asset Management (MAM) provides stability and control in highly regulated industries, such as pharmaceutical, healthcare, and financial services. In these verticals, outdated regulatory data can be inadvertently shared if assets are not properly controlled or managed. Here’s why MAM...
Social Media and DAM: Tips for Social Media Asset Management
Trends come and go, but content has remained a top priority among marketers and there is no indication that this will change anytime soon. To add to this, creating one type of content is no longer enough. Articles are necessary...