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5 Tips to Organize Marketing Collateral

First off, what is marketing collateral exactly? Marketing collateral is marketing material used in email marketing, advertising, and digital marketing such as social media posts, blog posts, and live event collateral material. Marketing collateral includes any piece of content that...

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4 Tips for Serving Multiple Audiences in Financial Services Marketing

Financial Services marketing teams often need to create and maintain compliance-approved collateral, messaging, and training materials for very different audiences within their organization. Whether they’re servicing distributed sales teams or internal employees, Financial Services marketers must ensure every audience has...

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The Rules of Distributing Content in a Boring Industry (Part 2)

So, you work in a “boring” industry - one where the rules are so tightly regulated that it’s difficult to get things done quickly, or create content that’s creative and risky. The challenges facing marketers in highly-regulated industries like financial...

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5 Reasons Companies Fail to Manage Marketing Assets

Failure is not the end. Rather, it’s a beginning, if we choose to learn from our mistakes. In the world of business, Marketing Asset Management (MAM) has emerged as a critical priority for growing organizations, especially those who want to...

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