Search results for:
ebook
56 search results
Top 4 Ideas for Localizing Your Retail Marketing Efforts
Localization—the act of adjusting marketing assets to a specific market or locale—is a hot topic in the marketing world as brands of all sizes look to attract and entice more consumers with relevant, targeted content. And yet, many marketers are...
Forbes Business Council: Ways To Help Your Remote Staff Feel Connected To Your Company Culture
By: Forbes featuring Byung Choi “Remote work is extremely common today across many industries. Many companies have at least some, if not all, employees regularly working from home at least part of the time, and an increasing number of businesses...
5 Tips to Organize Marketing Collateral
First off, what is marketing collateral exactly? Marketing collateral is marketing material used in email marketing, advertising, and digital marketing such as social media posts, blog posts, and live event collateral material. Marketing collateral includes any piece of content that...
Avoid the Desktop Storage Closet: Using MAM for Brand Consistency
We’re back with Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. As projects begin to ramp up, the production of various marketing assets starts to increase at a rapid pace. From...
What Are Marketing Communication Tools?
As a marketer, there is a treasure trove of tools at your disposal to help your organization generate awareness and support sales efforts—these are known as marketing communication tools. Marketing communication tools are a set of diversified programs designated to...
Ready to Build a Better Brand? Here’s How Brand Management Can Help
At the heart of every great brand is a true identity. It’s what the brand stands for, how it connects, and how it produces value in the world. The brand takes shape through hundreds, if not thousands, of interactions. And...
5 Important Aspects of Brand Identity to Maintain Brand Equity
As an organization, your brand is everything. It's what makes you recognizable to your customers and potential buyers and helps set you apart from your competitors. Building a brand is one thing but maintaining your brand identity as your organization...
What Does Brand Management Mean?
Your brand is not just a product or service. Its reach is much farther than something tangible that is, in most cases, also offered by other companies. “Brand” also embraces your organization’s core values and extends to every relationship and...
New Guide on Brand Management! What’s it All About?
We recently partnered with the Demand Gen Report to release a new guide on brand management. Part of the reason we felt compelled to cover this topic was due to how often we hear from our customers and prospective customers...
2 Key Strategies for Marketers in Manufacturing
More than 90% of buyers begin their search for a product start on the web, according to Forrester Research. This is no doubt due to the massive number of mobile devices consumers use and the proliferation of social media platforms....