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5 Tips to Organize Marketing Collateral

First off, what is marketing collateral exactly? Marketing collateral is marketing material used in email marketing, advertising, and digital marketing such as social media posts, blog posts, and live event collateral material. Marketing collateral includes any piece of content that...

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What Are Marketing Communication Tools?

As a marketer, there is a treasure trove of tools at your disposal to help your organization generate awareness and support sales efforts—these are known as marketing communication tools. Marketing communication tools are a set of diversified programs designated to...

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5 Important Aspects of Brand Identity to Maintain Brand Equity

As an organization, your brand is everything. It's what makes you recognizable to your customers and potential buyers and helps set you apart from your competitors. Building a brand is one thing but maintaining your brand identity as your organization...

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What Does Brand Management Mean?

Your brand is not just a product or service. Its reach is much farther than something tangible that is, in most cases, also offered by other companies. “Brand” also embraces your organization’s core values and extends to every relationship and...

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New Guide on Brand Management! What’s it All About?

We recently partnered with the Demand Gen Report to release a new guide on brand management. Part of the reason we felt compelled to cover this topic was due to how often we hear from our customers and prospective customers...

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2 Key Strategies for Marketers in Manufacturing

More than 90% of buyers begin their search for a product start on the web, according to Forrester Research. This is no doubt due to the massive number of mobile devices consumers use and the proliferation of social media platforms....

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Why Marketing Asset Management Matters Now, More than Ever

What is marketing asset management? To answer that question, refer to our guide, “Busting the 5 Myths About Marketing Asset Management, DAM, and Project Management.” Marketing • Asset • Management (MAM) (n): The use of a central repository to customize,...

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