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5 Tips to Organize Marketing Collateral
First off, what is marketing collateral exactly? Marketing collateral is marketing material used in email marketing, advertising, and digital marketing such as social media posts, blog posts, and live event collateral material. Marketing collateral includes any piece of content that...
Avoid the Desktop Storage Closet: Using MAM for Brand Consistency
We’re back with Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. As projects begin to ramp up, the production of various marketing assets starts to increase at a rapid pace. From...
What Are Marketing Communication Tools?
As a marketer, there is a treasure trove of tools at your disposal to help your organization generate awareness and support sales efforts—these are known as marketing communication tools. Marketing communication tools are a set of diversified programs designated to...
Ready to Build a Better Brand? Here’s How Brand Management Can Help
At the heart of every great brand is a true identity. It’s what the brand stands for, how it connects, and how it produces value in the world. The brand takes shape through hundreds, if not thousands, of interactions. And...
5 Important Aspects of Brand Identity to Maintain Brand Equity
As an organization, your brand is everything. It's what makes you recognizable to your customers and potential buyers and helps set you apart from your competitors. Building a brand is one thing but maintaining your brand identity as your organization...
What Does Brand Management Mean?
Your brand is not just a product or service. Its reach is much farther than something tangible that is, in most cases, also offered by other companies. “Brand” also embraces your organization’s core values and extends to every relationship and...
New Guide on Brand Management! What’s it All About?
We recently partnered with the Demand Gen Report to release a new guide on brand management. Part of the reason we felt compelled to cover this topic was due to how often we hear from our customers and prospective customers...
2 Key Strategies for Marketers in Manufacturing
More than 90% of buyers begin their search for a product start on the web, according to Forrester Research. This is no doubt due to the massive number of mobile devices consumers use and the proliferation of social media platforms....
Why Marketing Asset Management Matters Now, More than Ever
What is marketing asset management? To answer that question, refer to our guide, “Busting the 5 Myths About Marketing Asset Management, DAM, and Project Management.” Marketing • Asset • Management (MAM) (n): The use of a central repository to customize,...
3 Strategies Used by Global Companies to Ensure Brand Compliance
When it comes to supplying global content, organizations that operate in multiple countries face a number of challenges. You must preserve the integrity of your company’s image and its brand promise, no matter the corner of the globe an interaction...