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Steps to Increase Adoption of your Brand Center

So, you’ve taken on the challenge of unifying your brand across the organization. Congratulations! That’s a tall order, but one that is part of a strong brand management strategy. If you’re like many organizations who rely on a centralized platform...

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Another Successful User Conference in the Books

As stated by Colleen Phelan, Director of Marketing Services at Delta Vacations and one of our fabulous speakers, “You gotta give your customers what they want.” And so we did! Earlier this month MarcomCentral wrapped up their fifth User Conference...

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Why These 6 Industries Rely on Marketing Asset Management

Marketing Asset Management (MAM) provides stability and control in highly regulated industries, such as pharmaceutical, healthcare, and financial services. In these verticals, outdated regulatory data can be inadvertently shared if assets are not properly controlled or managed. Here’s why MAM...

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6 Tips for Successful Adoption of Your Marketing Portal

After months of researching and speaking with various companies, you’ve finally succeeded in choosing the perfect online marketing portal to house all of your company’s assets. And while it may seem like the hard part is over, your journey is...

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