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The Rules of Distributing Content in a Boring Industry (Part 2)

So, you work in a “boring” industry - one where the rules are so tightly regulated that it’s difficult to get things done quickly, or create content that’s creative and risky. The challenges facing marketers in highly-regulated industries like financial...

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How to Be Creative in a Boring Industry (Part 1)

Do you work in a “boring” industry? If you struggle to explain what your company does to your friends or family without eliciting a “yawn,” then yes, you may very well work for a “boring” industry. In these highly-regulated industries,...

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What Franchises Should Know About Compliance from a Burger Lawsuit

What do burgers, coffee, and brand compliance have in common? In one of the great legal court battles of our time, In-N-Out Burger filed a trademark infringement lawsuit against Smashburger earlier this year. The reason? In-N-Out claimed their fast-food rival’s...

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5 Reasons Companies Fail to Manage Marketing Assets

Failure is not the end. Rather, it’s a beginning, if we choose to learn from our mistakes. In the world of business, Marketing Asset Management (MAM) has emerged as a critical priority for growing organizations, especially those who want to...

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How to Measure the Impact of Marketing Asset Management

You know the famous saying – you can’t manage what you can’t measure. But how do you measure the impact of a discipline like Marketing Asset Management? Managing materials, their customization, and their distribution is a complicated process, one that...

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The Key to Making Content Work in the Financial Services Industry

Worldwide, marketers in the Financial Services industry are tasked with an extra layer of concern - they must ensure content adheres to constantly evolving regulatory guidelines while also maintaining brand identity. In an attempt to drive more consistent high-quality content,...

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