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The #1 Reason Companies Struggle with Brand Consistency

The #1 Reason Companies Struggle with Brand Consistency Our charter as marketers today is to satisfy our customers’ need for information, regardless of which channel they prefer to engage with us on. The majority of buyers (2/3 in a recent...

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How Marketing Standardization Enables your Sales Teams

Mass production and standardization, as popularized by Henry Ford, revolutionized the American auto industry and turned it into the powerhouse that it is today. It leveraged fast production cycles that could keep up with demand while still delivering high-quality product....

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New Integration Helps Companies Grow Social Networks with Brand Control

Solana Beach, CA – July 19, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, today announced a new product integration with social media platform, Lumentus Social™.  The integration gives MarcomCentral customers the power...

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