Learn how the Globus Family of Brands, a travel package company with 4 unique brands, had to manage one platform for fulfillment, one for customizable assets, and one for ordering static items just to help ensure their branded materials were distributed efficiently and remained compliant. This process was extremely time consuming and overwhelming for the marketing department, so they decided to make a change.
Globus’ Channel Marketing Manager gives tactical examples on how they used analytics, flexibility, and transparency to increase their consumer reach, and how you can too.
Key Takeaways include:
- Simplify engagement with marketing automation
- Distribute materials via download, email, or print to control cost
- Allow customization while ensuring brand control