Peter O’Neill, VP & Research Director shares how to apply best practices, models, metrics, and technology solutions for establishing a through-channel marketing program in this recorded webinar hosted by MarcomCentral. The webinar agenda establishes the importance of planning the framework to amplify your marketing voice through your channel ecosystem (agents, resellers, system integrators, consultants, dealers, distributors).
Learn how to:
- Frame a through-channel marketing program
- Model your channel partners’ marketing efficacy
- Apply the key elements of TCMA (through-channel marketing automation)
- Build a Roadmap to success: the Forrester through-channel marketing maturity model