Busting the 5 Myths About Marketing Asset Management, Digital Asset Management, and Project Management
It’s time to dispel the myths and clarify the differences between Project Management, Digital Asset Management and Marketing Asset Management to help businesses make informed decisions about the ways in which they control their brand across channels, and throughout their large, distributed workforce and partner networks.
In this eBook we’ll cover:
- The rise of personalization
- The 5 myths surrounding DAM, MAM and PM
- A Quick Reference Guide comparing the 3 technologies
- Real life use cases from Marketing Asset Management users