eBook: Busting the 5 Myths About Marketing Asset Management, Digital Asset Management, and Project Management
What is Marketing Asset Management (MAM)? Isn’t it the same as Digital Asset Management (DAM?) or Enterprise Content Management (ECM)? How does it differ from Project Management? The truth is, the ways in which companies access, customize and distribute marketing materials has never been more complex. Because of this, many tools and processes have emerged to help companies control their brand materials effectively.
MarketingProfs: The Cure for your Brand Asset Headaches
Marketers in today's world are caught between the traditional ways of managing brand assets and the unprecedented speed with which these assets need to be created, distributed, maintained, integrated, tracked, analyzed, and updated. Yet the operational systems to do this are rarely in place.
Marketing Asset Management, Brand Management’s Key to Success
MAM is becoming an increasingly important part of today’s corporate marketing structure. This paper outlines a re-defining of brand management and the challenges today’s marketer faces trying to control brand…
As printing companies continue to transform their businesses by offering marketing related services, establishing direct communication with the person responsible for driving brand initiatives at client or prospect companies can pay big dividends.
In-Plant Graphics Features World Bank’s New Streamlined Operation
By using MarcomCentral to help its scattered staff communicate, incorporating audiovisual services and implementing the latest digital and inkjet technologies, The World Bank’s printing and multimedia services operation is moving in all the right directions.
WhatTheyThink: Future-Proofing Your Business: People. Process. Technology (Part 2)
Many in the printing industry are working to reinvent their own businesses, and in that process, shifting to more of a marketing services focus. That means that we are trying to learn about marketing, while at the same time, marketers are trying to unlearn marketing in order to reinvent it! Quite a conundrum.
WhatTheyThink Whitepaper – Acquiring, Selling and Maintaining an Exceptional Customer Web Experience
Tips, hints and guidance for selecting, implementing, maintaining and selling the class of solutions often referred to as “web-to-print,” but which in face operate on a much broader scale than simply streamlining the procurement and management of printed materials.