Building a Cohesive Brand: A 5 Step Plan from New York Public Library
Director of Creative services at New York Public Library
In this webinar New York Public Library’s Director of Creative Services, Rachael Silva, covers the 5 steps they took in to develop a Brand Center for their 42 locations across New York. You’ll see how their organization shifted from a “wild west” style approach when creating new marketing assets to a standardized system where properly branded content could be easily accessed. This change eased the burden off branch managers when developing new marketing assets and ensured a consistent brand message from all locations.
Highlights Include How To:
- Perform an audit of assets used at multiple branches
- Launch a brand refresh and brand portal
- Use dynamic templates to enable 2400+ employees
- Get employees on board with a training program
Learn New York Public Library’s 5 Step Plan in the recorded webinar.