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Associations & Non-Profits

Are you pulling out all the stops to gain new members?

Devising compelling messaging and support materials to increase your member, volunteer or follower base can be challenging, especially with potential roadblocks in the form of approval channels and regulatory compliance. But, creating a seamless, cost-effective path to them is easy. MarcomCentral is your go-to, centralized hub for approved, sharable and hyper-customizable marketing assets to engage members like never before. And your own personal hub can be up and running in no time.
MarcomCentral infographic

Engage in new ways

Sharing relevant information to validate membership heightens personal interest and increases likelihood of participation. Adding dynamic customization and 1:1 personalization of content and imagery within your marcom via an intelligent MarcomCentral web portal can engage even more new members who can clearly see what participation will mean to them.

Get personal to grow your member base

Associations that want to grow and legitimize their brand can’t afford to use outdated technologies. Business information needs to be mobile, social and real time. If you’re still using a share drive or homegrown solution that’s outworn its welcome, you need to embrace web-based solutions like MarcomCentral.
FusionPro Expression

Streamline marketing operations

Outdated manual processes keep member drive campaigns in a holding pattern. Implementing a MarcomCentral web-based portal can empower creatives to do what they love – CREATE. No more time-consuming versioning. Pre-approved users can simply jump on the portal, grab an asset and customize based upon your pre-determined selections. Speed-to-market increases and your creatives have the rare satisfaction of knowing their best efforts are in the field every time.
Automate Marketing Processes

Increase speed-to-market

Consumer data is in continual ‘refresh’ mode. That’s why web-based marketing solutions are essential to putting together the latest marketing assets with the latest member data. MarcomCentral’s integration with Salesforce takes it a step further – empowering you to infuse key CRM data to deliver more meaningful brand experiences based on the services or initiatives members are interested in NOW.
Salesforce integration MarcomCentral

Maximize connectivity across borders

How to unify the look and feel of marketing between geographically-separated offices is always a difficult challenge. Even within the same building, it can be tough. Using MarcomCentral, you can instantaneously share marketing updates (product, service, imagery and more) while eliminating rogue silos of misinformation that can cause confusion among your member base and turn off prospective new members.
Marketing for Manufacturers

Beat the language barrier

Costly translation services can put a huge dent in your budget. Using MarcomCentral, you can utilize multi-language capabilities to keep translation functions within your association and much-needed funds where they belong.
Marketing asset management

Master regulatory compliance

Meeting regulatory compliance from local, state and federal agencies is always on the agenda for associations. Now more than ever, it’s critical to equip teams across your organization with the most up-to-date marketing materials to avoid potential inconsistencies beyond your line-of-sight.
Brand Compliance

Centralize all your efforts

Missteps can happen. Imagery and guidelines “go missing”; outdated regulatory data is shared; and brand messaging can be completely misinterpreted. Implementing a web-based marketing intranet allows MarcomCentral clients to connect their local chapters with corporate-approved marketing assets and vendors from one go-to source, accessible anytime from anywhere.
Powerpoint Integration