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Local Store Marketing (Video)

Targets consumers and businesses within a specific mile radius. LSM is a proven, long-term tactic of food service organizations, however, it’s also being used more frequently by franchises of all industries to differentiate their products and services in increasingly competitive markets.

Whether advertising a menu tasting, joint promotion with a complimentary business, or donation of store space for a community event, localizing marketing efforts is a key way to increase positive perceptions and consequent sales. Utilizing a local store marketing platform is a great tool to keep all of these local communications on-brand and relevant to a company’s core messaging. Managed by the corporate marketing group, the platform allows local stores, branches, sales and field teams, and other authorized users real-time access to everything from direct mailers and physical promotional items, to flyers and seasonal signage. Pre-set access rights determine who can utilize which items; dynamic content choices allow for customization that never strays outside of brand guidelines.

We wanted a forum for franchises to discuss and share promotions and ideas that are working. MarcomCentral is our one stop shop to house and for them to access all marketing, distribution and idea collaboration. Plus, the single sign-on offers streamlined access that removes lengthy roadblocks to reach the customers and markets they need to at the local level.

Assistant Manager

Media & Field Marketing, Long John Silver's