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Recorded Webinar – National Restaurant Association: Regulating Local Store Marketing

Speaker: Chris Wheeler, Regional Sales Manager for MarcomCentral

Learn more about strategies to control your brand globally, while enabling the creation of locally-specific advertising content to drive local sales. Chris demonstrates the tactics and tools used by industry leaders like Subway, Long John Silver’s and ARAMARK to guide sales initiatives to the street level. This presentation was originally presented live to National Restaurant Association members.