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Marketing Asset Management: A Core Component of an Effective Marketing Resource Strategy, Gartner

What role does marketing asset management (MAM) play within your marketing resource management strategy?

How do you calculate ROI? And how does MAM stack up against other technologies in regards to investment, implementation and company-wide impact? This comprehensive presentation includes statistics on the benefits of marketing asset management, as well as how to create an action plan, how to evaluate the impact on your organization, and finally a review of recent implementations.

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