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Live Webinar: Building a Cohesive Brand: A 5 Step Plan from New York Public Library

Date: Thursday, June 22nd
Time: 11am PT/2pm ET
Duration: 45 minutes
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In this webinar New York Public Library’s Director of Creative Services, Rachael Silva, will go over the 5 steps they took in developing a Brand Center for their 92 locations across New York. Learn how their organization shifted from a “wild west” style approach when creating new marketing assets to a standardized system where properly branded content could be easily accessed. This change eased the burden off branch managers when developing new marketing assets and ensured a consistent brand message from all locations.

Highlights Include How To:

  • Perform an audit of assets used at multiple branches
  • Launch a brand refresh and brand portal
  • Use dynamic templates to enable 2400+ employees
  • Get employees on board with a training program

Speaker

rachael-silva

Rachael Silva

Director of Creative services at New York Public Library

Register Here