The Guide to Digital Asset Management

Is your company experiencing a difficult time keeping up with all the marketing collateral? Are you overwhelmed by handling a deluge of digital assets? Then a digital asset management (DAM) tool is the ultimate solution for you.

What is Digital Asset Management (DAM) Software?

Digital Asset Management refers to how a company stores, organizes, and accesses all your digital assets, including images, presentations, audio files, videos, documentation, animations, podcasts, and any other multimedia or digital content. A DAM software enables organizations to automate this process to allow for a simple and fast search experience while keeping assets properly protected.

A digital asset manager is an individual tasked with being responsible for a company’s digital assets. While not normally an official title, they are typically the admin of a Digital asset management platform, that assists them with protecting and cataloging the assets. These can be assets created internally, through contractors, or even customer-created content.

Digital asset management provides an effective solution for companies to organize, store, retrieve and share digital content. It is fast to deploy and very easy to employ. DAM offers employees, peers, contractors, clients, and stakeholders controlled access to digital assets such as creative files, photos, videos, images, audio, documents, and others. Empower your team with customizable templates that relieve your design team’s workload while maintaining a unified brand image across your entire company.

Explore our DAM guide below to learn more about digital asset management solutions.

What is a Digital Asset Management Tool Used For?

The digital asset management tool is a process, not just a platform. One of the most crucial benefits of using DAM is that it offers your business a professional and branded front. DAM is all about automating workflows, sharing digital assets, providing customization flexibility, and facilitating team creativity. DAM is essential in maintaining brand consistency and guaranteeing compliance. A digital asset management system identifies opportunities for repurposing digital assets and analyzes assets’ performance to improve digital strategy. Learn more about what a digital asset management tool is used for. 

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How to Choose a Digital Asset Management System?

Ensure you pick a DAM system that is going to be a perfect fit for your team’s needs. DAM helps organizations improve transparency and efficiency. When looking for the best DAM system, consider your existing marketing tools and how a DAM solution will fit your current business processes. Once you recognize the need for a DAM, look for a system that can scale with your teams’ needs. Consider the degree of system customization, metadata capabilities, asset search sophistication, and usage reporting and analytics. Read our DAM guide on how to choose a digital asset management system.

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Why is Digital Asset Management Important?

Digital asset management is designed to organize, enrich, archive, and distribute digital files. As companies seek to accelerate their workflows, a DAM helps organizations properly organize all digital marketing collateral, quickly find relevant assets, and maintain brand consistency. A powerful DAM tool provides an accurate picture of how team members and clients are interacting with assets. Digital asset management offers numerous benefits for any industry. Read more about why digital asset management is essential. 

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Team discussing the benefits of digital asset management in 2022