Publications

  • Local Store Marketing Personalization – Gleanster

    We know from research that personalization of any kind can improve response rates by 3-5 times over generic communication. But personalization goes far beyond email salutations. And for retailers, it […]

  • WhatTheyThink – Future-Proofing Your Business

    Every printing firm should be considering what its business should look like in the next two to three years.  Each business will make different decisions, but the likelihood of maintaining […]

  • WhatTheyThink

    Print and marketing service providers gain tips, hints and guidance for selecting, implementing, maintaining and selling web-to-print.

  • Don’t Turn a Blind Eye to Your Brand

    By Lynn Dodds, March 2014 Maintaining brand integrity across local and/or global channels can be challenging as organizations expand. As marketing materials trickle through distribution channels, the original message might […]

  • Marketing Asset Management

    Aberdeen Group Benchmark Report  By Chris Houpis, Nov 2010 Marketers are tasked with managing brands and content across multiple business units and geographies, capturing valuable information from an ever-increasing variety […]