Usage Analytics & Insights

Our platform allows for a level of insights and analytics you just can’t get anywhere else. Learn which documents, collateral, and assets are being downloaded, customized, and otherwise used to help understand what is creating the most impact and inform what you design next.

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Benefits

See what’s hot (and not)

Who’s using MarcomCentral? And what’s being downloaded? Our analytics dashboards help you understand which assets are valued and which may need freshening up or retirement.

Hit the ground smarter

Consult with our experts and we’ll help you apply best practices to the way your organization works and what you need from MarcomCentral.

Google Analytics integration

Gain insight into your portal’s activity, specifically allowing you to see what content is performing well, who is accessing it, and where you can optimize your campaigns.

Key Features

Useful Insights

Use the key information provided by our analytics tools to see not only which pieces of collateral are being used more often, but also which users are the most active and how they interact with the platform.

Key Features

Get the Full Picture

Creation date, last modification, who last accessed…take a deep dive into how current assets are performing to make choices about what marketing materials you’ll create next.