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eBooks & Reports
View our library of resources to learn more about marketing collateral management, marketing strategy, and industry trends
The State & Impact of Content Consistency
For content to have the greatest impact, it must consistently convey your brand and its core messages reliably through all platforms that it appears on. If done correctly, this content can result in positive website traffic and organic traffic as well as a lower bounce rate and overall stronger metrics. To better understand this concept, MarcomCentral partnered with Demand Metric to assess the state of content and content marketing to understand how organizations can fix inconsistencies and fragmentation that negatively impact your sales team, metrics, and overall company revenue.
Busting the 5 Myths About MAM & DAM
What is Marketing Asset Management (MAM)? Is it the same as Digital Asset Management (DAM) or Enterprise Content Management (ECM)? How does it differ from Project Management? The truth is, the ways in which companies access, customize, and distribute marketing materials and produce a digital marketing report has never been more complex. Uncover the truth behind these marketing technologies and srategy in our eBook.
Digital marketers and beyond can get comprehensive training information for various platforms and tools on MarcomCentral.
Do you have questions on what a click-through rate or conversion rate is, and how to know if the one you are seeing is in-line with industry averages? We can help to answer that. Whether it be social media, analytics and reporting tools, metrics and campaign results, search engine marketing strategies, general ads inquiries, or anything in between – Marcom can help your organization get access to the materials you need to help grow and inform marketing campaigns.