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The State & Impact of Content Consistency
For content to have the greatest impact, it must consistently convey your brand and its core messages reliably. To better understand this concept, MarcomCentral partnered with Demand Metric to assess the state of content and to understand how organizations can fix inconsistencies and fragmentation that negatively impact your sales team and overall company revenue.
Busting the 5 Myths About MAM & DAM
What is Marketing Asset Management (MAM)? Is it the same as Digital Asset Management (DAM) or Enterprise Content Management (ECM)? How does it differ from Project Management? The truth is, the ways in which companies access, customize, and distribute marketing materials has never been more complex. Uncover the truth behind these marketing technologies in our eBook.
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