Are you up to speed with the new titles and roles in marketing? Various areas of the marketing org have seen changes where there have been explosive growth, and the need for specialized skills has increased drastically.
New vital roles emerged and are now the trend in various organizations looking for marketers. Take a look at some of these roles that you may see in the current marketing organizations.
Growth marketers are often associated with startups. Generally, they are the people responsible for running constant iterative tests required along the funnel. The results from such activities will help inform decisions to craft data-driven initiatives that help to enhance key performance metrics. In other words, they act as CMO-lite and as modernized marketing managers.
Such marketers have skills in various topics that will help in the general running of an entire organization. But they mostly go deep into acquisition marketing and optimizing conversion rates. These qualities are effective for startups that often struggle to determine which marketer they should hire first. The growth market is the perfect bet since they have a solid foundation to guide its operations.
Businesses now have access to real-time data on consumer purchases, brands’ interactions, and more with the changing technological landscape. The information is a goldmine that can help to make the right decisions for business continuity.
A demand gen manager helps in figuring out how to apply this data. These professionals have an analytic mindset and persuasive personalities to help a company make the right choices for marketing. They will oversee all tactics businesses put in place to create long-term customer relations and enhance their competitive edge.
Whenever you hear the name of a brand, and it invokes positive and inspiring feelings that push you to buy the branded products, the brand manager is doing their job. Their main goal is to drive the brand image and let it stick to the minds of prospects.
A brand manager’s responsibility is to ensure that products and services resonate with potential and current customers. They achieve this by keeping a close eye on marketing trends and the competitive products in the marketplace. They also regularly meet with senior management and clients while overseeing junior marketers in the organization.
A content marketer’s job is to mediate between the companies they represent and the interests of a particular audience they are working with. The medium of connection between the two is content. Therefore, they take time trying to create specific messages that resonate with the audience. Such content is effective in enhancing business relationships.
Their roles cut across planning, creating, and sharing valuable content to grow readership and engagements with a brand. Their communication, research, and storytelling skills are above average as they tend to focus on what intrigues the audience most.
With the increased use of digital marketing, content marketers are continually developing their skills to reach out to more customers using the various marketing platforms.
Most people may confuse a digital marketing manager with a Demand Gen manager. However, they have different tasks, where the former look into implementing, overseeing, and managing digital marketing strategies. Their efforts help to achieve an organization’s mission through attaining great exposure and expanding their market reach.
Therefore, digital marketers will have skills in SEO, social media, and data analysis. Since these managers are in direct contact with business processes, they continuously receive updates on the latest technological trends. It is the best way to stay relevant and maintain business productivity with the changing landscape.
Customers go through stages to move from prospects, leads, then clients, who make their first purchase of a product or service. This lifecycle requires a defined journey that will help them move from one stage to another without losing focus.
A lifecycle marketing manager takes responsibility for streamlining the customer journey by choosing appropriate landmarks to overcome anticipated roadblocks. They execute programs that help push deeper customer engagement and increase revenue and retention in the bottom line.
Account-based marketing procedures help align the marketing and sales departments by streamlining their objectives. It is the work of an Account-Based Marketing Manager to execute all these processes and ensure there are optimized engagements within specific business accounts.
They will also perform research on any target accounts that helps to discover new opportunities. The account relationship here is adequate to expand business reach while retaining their valued customers in the process.
They train the sales team and the customer success reps on marketing trends and how to perform better. They conduct in-depth research on individual contacts to identify marketing opportunities more effectively to ensure this is effective.
A product marketing manager’s main task is to tell a product’s story to a relevant market. They have extensive knowledge about a company’s products and value propositions then turn that information into compelling messages that they can share with prospects, customers, and internal audiences.
Such activities make them liaisons between products and the customers. They help significantly develop the user and buyer persona by creating a go-to-market strategy for people. They also work closely with product management teams to define goals and metrics that a company can use for an effective product launch.
A partner marketing manager works with business partners to develop joint marketing plans that focus on marketing trends and their competitors. Their efforts help to identify the right markets where they can make the most sales and retain customers.
To ensure the marketing strategies’ performance is adequate, they help evaluate each partner and help them develop tools that will optimize the partner programs to meet marketing objectives. They are always actively supporting partner events and managing marketing communications for the business.
With such a diversity of marketing job roles available, there is a good chance that you will find one that aligns with your business needs. Due to the dynamic nature of the marketing sector, it’s a good idea to stay up to date on the changes occurring regularly in this field.