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The Recipe for a Winning Sales Enablement Strategy
Sales enablement is being increasingly utilized by companies to provide their sales teams with the information, content, and resources they need to sell more effectively. And because sales serves as an extension of a brand’s overall marketing efforts, it’s essential...
6 Things that Distinguish Marketing Asset Management from Digital Asset Management
What makes a MAM a MAM, and not a DAM? (We love acronyms.) Each of these tools has a very different use case and feature set. Let’s start with their very definition, as found in our eBook, “Busting the 5...
5 of the Most Common Myths About Marketing Asset Management
It’s never been more important to understand how best to manage our marketing assets within our business and across a distributed network of partners. The #1 reason companies struggle with multi-channel communications is poor content management. Marketing Asset Management (MAM)...
Checklist to Follow when Implementing a New Marketing Technology
By: Les Barker So you’re the new marketing hire in the organization. When you applied for the job and accepted the position, you were full of energy and motivation. You were going to take the organization to the next level...
A Note to Financial Marketers: Help is Out There!
Just out of curiosity, how many product rate flyers have you updated so far this week? With the current state of our economy, I’m guessing about 10-15. Doesn’t seem too time consuming until you remember you need to personalize flyers...
What The Most Effective Marketers Use to Empower Sales
While wit, skill, charm, and luck all play an important factor in closing a sale, there is something to be said about how a much of an impact collaboration between your sales team and marketing team can have on business...
How Marketing Standardization Enables your Sales Teams
Mass production and standardization, as popularized by Henry Ford, revolutionized the American auto industry and turned it into the powerhouse that it is today. It leveraged fast production cycles that could keep up with demand while still delivering high-quality product....
3 Hazards of Sales Creating Their Own Marketing Collateral
We’ve all seen it. That piece of marketing collateral created by a salesperson on the fly. You know, the one that haunts your marketing nightmares. The use of an old company logo from 10 years ago. (Where did they even...
The #1 Reason Companies Struggle with Brand Consistency
The #1 Reason Companies Struggle with Brand Consistency Our charter as marketers today is to satisfy our customers’ need for information, regardless of which channel they prefer to engage with us on. The majority of buyers (2/3 in a recent...
Not a Marketer? Why You Still Need to Care About Marketing Asset Management
Although marketers are responsible for the creation, distribution, consistency, and effectiveness of marketing assets, the benefits of Marketing Asset Management extend throughout an organization and its ecosystem. At a high level, the impact of brand management impacts the overall customer...