13 search results
The Recipe for a Winning Sales Enablement Strategy

Sales enablement is being increasingly utilized by companies to provide their sales teams with the information, content, and resources they need to sell more effectively. And because sales serves as an extension of a brand’s overall marketing efforts, it’s essential...

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5 of the Most Common Myths About Marketing Asset Management

It’s never been more important to understand how best to manage our marketing assets within our business and across a distributed network of partners. The #1 reason companies struggle with multi-channel communications is poor content management. Marketing Asset Management (MAM)...

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A Note to Financial Marketers: Help is Out There!

Just out of curiosity, how many product rate flyers have you updated so far this week? With the current state of our economy, I’m guessing about 10-15. Doesn’t seem too time consuming until you remember you need to personalize flyers...

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How Marketing Standardization Enables your Sales Teams

Mass production and standardization, as popularized by Henry Ford, revolutionized the American auto industry and turned it into the powerhouse that it is today. It leveraged fast production cycles that could keep up with demand while still delivering high-quality product....

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The #1 Reason Companies Struggle with Brand Consistency

The #1 Reason Companies Struggle with Brand Consistency Our charter as marketers today is to satisfy our customers’ need for information, regardless of which channel they prefer to engage with us on. The majority of buyers (2/3 in a recent...

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