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MarcomPortal Distributed MarketingThe rise in technical advancement and uncontrollable events has caused companies of all sizes to become more comfortable with the idea of remote employees. It is predicted that more than a third of full-time employees will work remotely within the next ten years. As more organizations adopt a remote workforce, they will be looking for ways to better connect employees in a secure way. Digital asset management is a perfect addition to a remote tech stack because it brings the following benefits:
Below, we explore further how digital asset management can benefit your remote workforce. Let’s get started!
Digital technologies and the number of people who work remotely have been advancing at a rapid rate. According to Gallup, about 56% of the U.S. workforce works remotely all or part-time, and nearly 25% would choose full-time remote positions. Additionally, the majority of the most prominent worker demographic, millennials, thrive when working remotely with 54% claiming greater satisfaction. As millennials are changing the way people work, a primary trend is that of distributed teams.
Digital asset management (DAM) software is an important factor when it comes to the distributed workforce. It helps bridge the gap between remote workers in small, medium, and even large enterprises alike.
Digital Asset Management is important for remote workers because working from home impacts the way we store files. It would be incredibly difficult to store every file on your local system, so many teams often have to use cloud-based storage solutions such as Dropbox and Google Drive. However, as your digital assets accumulate and teams start to grow, those basic cloud-based solutions are not ideal. Additionally, most consumer-grade cloud platforms are unable to create top-level, secure collaborative projects in a distributed workforce.
This is where a dedicated digital asset management solution comes into play. It resolves these common problems, allowing team members to store any files and set up the system to automatically sync every change or file between all users within an organization, providing centralized access and sharing. It also provides advanced access and user management. If digital assets are sensitive to only a handful of executives, or you want to send an asset with a limited time frame of access, a DAM platform is your way to go.
As mentioned above, there are pain points to working remotely and keeping your digital assets organized. Clutter, unnecessary files, and poor file management are something that most team members face. When striving to implement a DAM solution, there are new steps you can take to ensure a smooth transition.
With the growth in popularity of remote work, companies need to understand the infrastructure and security challenges when sharing files from personal cloud storage devices. Organizations can streamline the IT department by moving cloud assets into a central cloud storage account, often referred to as a “central cloud account.”
If you use file-sharing in your organization, you know how important it is to keep information protected. This is an issue even more prominent for remote workers, as the last thing companies want is to allow employees and customers to view or download files when they are not supposed to. This is where permissions within a digital asset management system come into play, allowing organizations to customize and secure access points and ensuring infrastructure is never at risk.
When working in a remote team, it’s important to have a centralized solution that works for everyone. DAM software provides security benefits and improves the collaboration between teams- which has only become more important in a remote world. We understand that moving to a new system requires a significant amount of planning. However, it’s a worthwhile investment that will continue to grow with your company. Learn how Marcom can help to ensure a smooth transition to a more focused and comprehensive system.
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