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Benefits Of Digital Asset Management For Remote Workers

The rise in technical advancement and uncontrollable events has caused companies of all sizes to become more comfortable with the idea of remote employees. It is predicted that more than a third of full-time employees will work remotely within the next ten years. As more organizations adopt a remote workforce, they will be looking for ways to better connect employees in a secure way. Digital asset management is a perfect addition to a remote tech stack because it brings the following benefits:

  • Secure cloud file management
  • Seamless project sharing and transfers
  • Centralized file and asset storage

Below, we explore further how digital asset management can benefit your remote workforce. Let’s get started!

The Rise of Remote Workers

Digital technologies and the number of people who work remotely have been advancing at a rapid rate. According to Gallup, about 56% of the U.S. workforce works remotely all or part-time, and nearly 25% would choose full-time remote positions. Additionally, the majority of the most prominent worker demographic, millennials, thrive when working remotely with 54% claiming greater satisfaction. As millennials are changing the way people work, a primary trend is that of distributed teams.

Digital asset management (DAM) software is an important factor when it comes to the distributed workforce. It helps bridge the gap between remote workers in small, medium, and even large enterprises alike.

Why Is Digital Asset Management Important for Remote Workers?

Digital Asset Management is important for remote workers because working from home impacts the way we store files. It would be incredibly difficult to store every file on your local system, so many teams often have to use cloud-based storage solutions such as Dropbox and Google Drive. However, as your digital assets accumulate and teams start to grow, those basic cloud-based solutions are not ideal. Additionally, most consumer-grade cloud platforms are unable to create top-level, secure collaborative projects in a distributed workforce.

This is where a dedicated digital asset management solution comes into play. It resolves these common problems, allowing team members to store any files and set up the system to automatically sync every change or file between all users within an organization, providing centralized access and sharing. It also provides advanced access and user management. If digital assets are sensitive to only a handful of executives, or you want to send an asset with a limited time frame of access, a DAM platform is your way to go.

How Can You Implement a Digital Asset Management System?

As mentioned above, there are pain points to working remotely and keeping your digital assets organized. Clutter, unnecessary files, and poor file management are something that most team members face. When striving to implement a DAM solution, there are new steps you can take to ensure a smooth transition.

  • Step 1: Audit your digital assets– Go through all your assets and determine what can be deleted and what should stay. Before doing this, we recommend you keep a backup of your assets somewhere just in case one accidentally gets deleted. Auditing your assets will not only help you get rid of unnecessary files but help you develop a framework for how you are going to reorganize these assets into a DAM.
  • Step 2: Find a DAM provider– There are many DAM providers out in the market. Write down your goals and objectives when trying to decide which solution to use. Explore the different features each one has to offer and talk with each of them before deciding.
  • Step 3: Establish your taxonomy and metadata structure- Once you have a DAM provider, it’s time to create your DAM’s taxonomy and metadata structure. Before doing this, consult with your DAM provider. Pick their brain on how you should structure your DAM and what they recommend.
  • Step 4: Connect your integrations- Within a DAM solution, you can connect integrations to help complement the value it provides. For example, some integrations your DAM might be able to connect with may include Salesforce, Marketo, IBM Watson, and Google Analytics.
  • Step 5: Create roles and permissions- Make sure you have defined how the export, circulation, and storage of digital assets are going to be handled in your DAM. Additionally, one of the greatest added values a DAM has to offer is security. Creating user roles and permissions helps to keep assets secured and closed off from any unwanted eyes.

Considerations of Security and Infrastructure for Remote Work Policies

With the growth in popularity of remote work, companies need to understand the infrastructure and security challenges when sharing files from personal cloud storage devices. Organizations can streamline the IT department by moving cloud assets into a central cloud storage account, often referred to as a “central cloud account.”

If you use file-sharing in your organization, you know how important it is to keep information protected. This is an issue even more prominent for remote workers, as the last thing companies want is to allow employees and customers to view or download files when they are not supposed to. This is where permissions within a digital asset management system come into play, allowing organizations to customize and secure access points and ensuring infrastructure is never at risk.

Marcom’s Solutions for Remote Workers

When working in a remote team, it’s important to have a centralized solution that works for everyone. DAM software provides security benefits and improves the collaboration between teams- which has only become more important in a remote world. We understand that moving to a new system requires a significant amount of planning. However, it’s a worthwhile investment that will continue to grow with your company. Learn how Marcom can help to ensure a smooth transition to a more focused and comprehensive system.


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