The MarcomCentral Blog

Ping. Ping. Ping. That’s the sound of your email arriving. The subject line reads “Urgent Request: Ad Resize.”  Next subject line: “Request: Tradeshow Graphics Needed- German.”  Both due dates happen to be in 48 hours, which means you’ll need to get these in to the design team immediately, work on them in between meetings and…

Trying to keep track of your brand assets can often feel like the “wild west,” where documents and digital assets are scattered around shared folders and desktops, in multiple formats, versions, and channels, while employees who have gone rogue create non-compliant, unapproved assets to satisfy their immediate needs. It’s creative chaos. This type of anarchic…

We recently partnered with the Demand Gen Report to release a new guide on brand management. Part of the reason we felt compelled to cover this topic was due to how often we hear from our customers and prospective customers what a massive challenge it is to maintain consistent branding across a company’s channels. There…

One out of four companies claim that internal resistance to change is a major obstacle to their adoption of marketing technology. Rolling out new technology is often an uphill battle, as many employees who have been part of a company or industry a long time are fearful of change. For the marketing team at Cornerstone,…