The MarcomCentral Blog

Do you work in a “boring” industry? If you struggle to explain what your company does to your friends or family without eliciting a “yawn,” then yes, you may very well work for a “boring” industry. In these highly-regulated industries, marketers face very real challenges in the creative process, which often bars their content from…

With so much marketing technology available, it’s important to understand what a marketing portal is, and what it can do for growing organizations. A marketing portal is an online, on-demand repository that helps corporate marketing departments empower large distributed teams with approved brand assets. Sounds cool, right? Put simply, a marketing portal is a key…

There are certain traits that all successful brands possess. And while it’s a given that a company must offer a quality product or service, effective branding is what helps it thrive and grow. In this post, we explore five common characteristics of creating a strong brand identity through successful brand awareness campaigns. What Great Brands…

Brand Management is a critical priority for marketers who must ensure every touchpoint with a prospect or customer is consistent. Since content is often the first impression a customer has with our organization, every asset must reflect our brand promise in a cohesive way. What is brand management? Brand management is the process of setting standards…

As the inventor of the Model T, Henry Ford considered himself to be an innovator, not a marketer. But his century-old reflection still resonates with marketers today: “If I had asked people what they wanted, they would have said ‘faster horses.” Another innovator who changed the landscape of America, Steve Jobs, made a remarkably similar…

Failure is not the end. Rather, it’s a beginning, if we choose to learn from our mistakes. In the world of business, Marketing Asset Management (MAM) has emerged as a critical priority for growing organizations, especially those who want to ensure that every interaction a customer has with them is consistent. Most of us know…