The MarcomCentral Blog

How to Win Against One-Off Requests
How to Win Against One-Off Requests 780 460 Jody Scheldt

Ping. Ping. Ping. That’s the sound of your email arriving. The subject line reads “Urgent Request: Ad Resize.”  Next subject line: “Request: Tradeshow Graphics Needed- German.”  Both due dates happen to be in 48 hours, which means you’ll need to get these in to the design team immediately, work on them in between meetings and…

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marketing assets
Don’t Be a DIY Designer: Keep Your Brand Identity Consistent
Don’t Be a DIY Designer: Keep Your Brand Identity Consistent 780 460 MarcomCentral

Introducing Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. Marketing Mike tries his best to perform his job efficiently and competently in today’s ever-evolving marketing landscape, but often times makes questionable choices that can be harmful to his company’s brand. As part of an ongoing blog…

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brand identity model
5 Important Aspects of Brand Identity to Maintain Brand Equity
5 Important Aspects of Brand Identity to Maintain Brand Equity 780 460 MarcomCentral

As an organization, your brand is everything. It’s what makes you recognizable to your customers and potential buyers and helps set you apart from your competitors. Building a brand is one thing but maintaining your brand identity as your organization continues to grow is another. What Is Brand Identity? Brand identity is what a brand…

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The State of Digital Asset Management in 2020…and Our Pivotal Role
The State of Digital Asset Management in 2020…and Our Pivotal Role 780 460 MarcomCentral

A new decade is on the horizon, and with 2020 approaching it’s a natural time for both reflection and foresight. We’re beyond excited to officially be back in action here at The MarcomCentral Blog. In this post, we’ll share with you our mission statement and vision for next year, as well as our thoughts on…

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5 Steps to Exceptional Brand Management Featuring the New York Public Library
5 Steps to Exceptional Brand Management Featuring the New York Public Library 780 460 Jody Scheldt

Trying to keep track of your brand assets can often feel like the “wild west,” where documents and digital assets are scattered around shared folders and desktops, in multiple formats, versions, and channels, while employees who have gone rogue create non-compliant, unapproved assets to satisfy their immediate needs. It’s creative chaos. This type of anarchic…

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New Guide on Brand Management! What’s it All About?
New Guide on Brand Management! What’s it All About? 780 460 Jody Scheldt

We recently partnered with the Demand Gen Report to release a new guide on brand management. Part of the reason we felt compelled to cover this topic was due to how often we hear from our customers and prospective customers what a massive challenge it is to maintain consistent branding across a company’s channels. There…

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Here’s How This Financial Services Marketing Team Rolled Out Marketing Asset Management
Here’s How This Financial Services Marketing Team Rolled Out Marketing Asset Management 780 460 Seth Patel

One out of four companies claim that internal resistance to change is a major obstacle to their adoption of marketing technology. Rolling out new technology is often an uphill battle, as many employees who have been part of a company or industry a long time are fearful of change. For the marketing team at Cornerstone,…

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4 Tips for Serving Multiple Audiences in Financial Services Marketing
4 Tips for Serving Multiple Audiences in Financial Services Marketing 780 460 Seth Patel

Financial Services marketing teams often need to create and maintain compliance-approved collateral, messaging, and training materials for very different audiences within their organization. Whether they’re servicing distributed sales teams or internal employees, Financial Services marketers must ensure every audience has access to the materials they need in a convenient, hassle-free way. Successfully enabling different audiences…

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2 Key Strategies for Marketers in Manufacturing
2 Key Strategies for Marketers in Manufacturing 780 460 Seth Patel

More than 90% of buyers begin their search for a product start on the web, according to Forrester Research. This is no doubt due to the massive number of mobile devices consumers use and the proliferation of social media platforms. Marketers in manufacturing have historically relied heavily on the re-seller channel and traditional marketing strategies…

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