The MarcomCentral Blog

content lifecycle management
The Five Stages of Content Lifecycle Management
The Five Stages of Content Lifecycle Management 780 460 MarcomCentral

Much like a plant, content requires care and attention to ensure that it lives a long life. While a content strategist doesn’t need to water and prune their blogs or graphics, there is an equivalent level of maintenance required to give content its impact and longevity while driving results for a brand. It’s no secret…

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Balancing Communications Efforts With Speed And Sensitivity During A Crisis
Balancing Communications Efforts With Speed And Sensitivity During A Crisis 780 460 MarcomCentral

By: Forbes featuring Byung Choi Date: May 14, 2020 “Like the rest of the world, I’m struggling to make sense of the widespread impact of COVID-19. In addition to the heartbreaking human impact, these past few months have brought with them unprecedented circumstances, disruption and uncertainty for businesses across the board. While we are not…

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Forbes Business Council: Keep Your Remote Workforce Safe From Hackers With These 14 Tips
Forbes Business Council: Keep Your Remote Workforce Safe From Hackers With These 14 Tips 780 460 MarcomCentral

By: Forbes featuring Byung Choi Date: May 11, 2020 “Online security can be tricky for a business, especially when the team is working from home. With 42% of Americans working remotely to some degree due to the COVID-19 pandemic, keeping data secure is more challenging—and more important—than ever. Home offices often lack the security measures…

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digital content management tools
Four Predictions for the Future of Digital Asset Management
Four Predictions for the Future of Digital Asset Management 780 460 MarcomCentral

Since its inception in the mid-to-late 1990s, digital asset management has been making substantial waves in record and document organization. In fact, the DAM solutions of today are going above and beyond the basic asset storage hub of the 90s, adapting to ever-increasing demands around document security, and data collection and creation.  So, what does…

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Forbes Business Council: Running A Beta Test? 16 Ways To Get The Feedback You Need
Forbes Business Council: Running A Beta Test? 16 Ways To Get The Feedback You Need 780 460 MarcomCentral

By: Forbes featuring Byung Choi “Beta testing your software, service or new product is essential to its success. The feedback you receive helps you understand what works, what doesn’t and, most importantly, whether your idea is worth pursuing further. However, you can only reap these beta test benefits if the feedback is thorough and insightful.…

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2020 global marketing trends
The Dominant Global Marketing Trends of 2020
The Dominant Global Marketing Trends of 2020 780 460 MarcomCentral

The world around us is changing rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge facelift this year as many brands look to expand their reach, build awareness, and acquire new customers. In fact, global ad spend is expected to…

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How To Cultivate A Strong Company Culture When Working Remotely
How To Cultivate A Strong Company Culture When Working Remotely 780 460 MarcomCentral

By: Byung Choi for Forbes “Strong company culture is vital in any workplace. But what do you do when your team doesn’t work from one main office space (or in the instance of an emergency like the coronavirus)? As CEO of a marketing technology company that was 90% remote even before the coronavirus upended most…

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globalization & localization
Balancing the Scales of a Globalization & Localization Marketing Approach
Balancing the Scales of a Globalization & Localization Marketing Approach 780 460 MarcomCentral

Brands are always assessing new marketing approaches to expand their reach and permeate new markets. One to strongly consider is a balanced approach focusing on the tenants of both marketing globalization and marketing localization. Approaching global marketing with a local lens might sound counterintuitive, but it can actually greatly benefit brands in the long-run. In…

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What is Local Marketing Automation?
What is Local Marketing Automation? 780 460 Jody Scheldt

DEFINITION: What is local marketing automation? Local marketing automation is a geo-specific marketing initiative aimed at keeping the greater vision and message of a brand intact while also appealing to the unique culture of a specific region. Local marketing automation gives businesses a way to speak to diverse local audiences all while creating a single,…

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