The MarcomCentral Blog

What Franchises Should Know About Compliance from a Burger Lawsuit
What Franchises Should Know About Compliance from a Burger Lawsuit 780 460 Jody Scheldt

What do burgers, coffee, and brand compliance have in common? In one of the great legal court battles of our time, In-N-Out Burger filed a trademark infringement lawsuit against Smashburger earlier this year. The reason? In-N-Out claimed their fast-food rival’s “Smashburger Triple Double” was too similar to its own “Double-Double” burger. If you’re not familiar…

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What is a Marketing Portal?
What is a Marketing Portal? 780 460 Seth Patel

With so much marketing technology available, it’s important to understand what a marketing portal is, and what it can do for growing organizations. A marketing portal is an online, on-demand repository that helps corporate marketing departments empower large distributed teams with approved brand assets. Sounds cool, right? Put simply, a marketing portal is a key…

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5 Steps to Cohesive Brand Management
5 Steps to Cohesive Brand Management 780 460 Jody Scheldt

SEE HOW A SELF-SERVE MARKETING PORTAL CAN HELP SCALE YOUR BUSINESS Demo Our Portal The realm of marketing assets can often feel like the “wild west,” where documents and digital assets are scattered around shared folders and desktops, in multiple formats, versions, and channels, while employees who have gone rogue create non-compliant, unapproved assets to…

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5 Things Great Brands Have in Common
5 Things Great Brands Have in Common 780 460 Matt Roberts

There are certain traits that all successful brands possess. And while it’s a given that a company must offer a quality product or service, effective branding is what helps it thrive and grow. In this post, we explore five common characteristics of creating a strong brand identity through successful brand awareness campaigns. What Great Brands…

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Why You Need a Brand Management Audit
Why You Need a Brand Management Audit 780 460 Jody Scheldt

Brand management is a critical part of marketing, ensuring every touchpoint a customer has with an organization is consistent, thereby improving their overall experience. But, like any other major piece of business strategy, changing a brand or related processes requires a solid foundation and game plan. You simply cannot go in blind to such an…

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What is Brand Management Software?
What is Brand Management Software? 780 460 Jody Scheldt

Brand Management is a critical priority for marketers who must ensure every touchpoint with a prospect or customer is consistent. Since content is often the first impression a customer has with our organization, every asset must reflect our brand promise in a cohesive way. What is brand management? Brand management is the process of setting standards…

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8 Pieces of Marketing Wisdom to Live By
8 Pieces of Marketing Wisdom to Live By 780 460 Seth Patel

As the inventor of the Model T, Henry Ford considered himself to be an innovator, not a marketer. But his century-old reflection still resonates with marketers today: “If I had asked people what they wanted, they would have said ‘faster horses.” Another innovator who changed the landscape of America, Steve Jobs, made a remarkably similar…

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5 Reasons Companies Fail to Manage Marketing Assets
5 Reasons Companies Fail to Manage Marketing Assets 780 460 Matt Roberts

Failure is not the end. Rather, it’s a beginning, if we choose to learn from our mistakes. In the world of business, Marketing Asset Management (MAM) has emerged as a critical priority for growing organizations, especially those who want to ensure that every interaction a customer has with them is consistent. Most of us know…

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Direct Mail is Thriving with the Help of Local Marketing
Direct Mail is Thriving with the Help of Local Marketing 780 460 Caroline Lanspa

Just in case you’ve blinked a few times in the last 10 years, the world of marketing has undergone wholesale changes – transformed first by the ubiquity of websites and then the prevalence of social media. Social media advocates in particular might have you believe that direct mail’s most promising days lie in the past.…

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