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2 Key Strategies for Marketers in Manufacturing
 2 Key Strategies for Marketers in Manufacturing 780 460 Seth Patel
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More than 90% of buyers begin their search for a product start on the web, according to Forrester Research. This is no doubt due to the massive number of mobile devices consumers use and the proliferation of social media platforms. Marketers in manufacturing have historically relied heavily on the re-seller channel and traditional marketing strategies…

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Why Marketing Asset Management Matters Now, More than Ever
 Why Marketing Asset Management Matters Now, More than Ever 780 460 Jody Scheldt
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What is marketing asset management? To answer that question, refer to our guide, “Busting the 5 Myths About Marketing Asset Management, DAM, and Project Management.” Marketing • Asset • Management (MAM) (n): The use of a central repository to customize, organize, and distribute finished sales and marketing content to both offline and online channels. Includes…

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3 Strategies Used by Global Companies to Ensure Brand Compliance
 3 Strategies Used by Global Companies to Ensure Brand Compliance 780 460 Matt Roberts
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When it comes to supplying global content, organizations that operate in multiple countries face a number of challenges. You must preserve the integrity of your company’s image and its brand promise, no matter the corner of the globe an interaction is happening with a customer. Ensuring brand compliance for global brands is an important part…

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The Rules of Distributing Content in a Boring Industry (Part 2)
 The Rules of Distributing Content in a Boring Industry (Part 2) 780 460 Seth Patel
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So, you work in a “boring” industry – one where the rules are so tightly regulated that it’s difficult to get things done quickly, or create content that’s creative and risky. The challenges facing marketers in highly-regulated industries like financial services are not easy to overcome. This is part two in a series focused on…

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How to Be Creative in a Boring Industry (Part 1)
 How to Be Creative in a Boring Industry (Part 1) 780 460 Seth Patel
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Do you work in a “boring” industry? If you struggle to explain what your company does to your friends or family without eliciting a “yawn,” then yes, you may very well work for a “boring” industry. In these highly-regulated industries, marketers face very real challenges in the creative process, which often bars their content from…

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What Franchises Should Know About Compliance from a Burger Lawsuit
 What Franchises Should Know About Compliance from a Burger Lawsuit 780 460 Jody Scheldt
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What do burgers, coffee, and brand compliance have in common? In one of the great legal court battles of our time, In-N-Out Burger filed a trademark infringement lawsuit against Smashburger earlier this year. The reason? In-N-Out claimed their fast-food rival’s “Smashburger Triple Double” was too similar to its own “Double-Double” burger. If you’re not familiar…

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What is a Marketing Portal?
 What is a Marketing Portal? 780 460 Seth Patel
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With so much marketing technology available, it’s important to understand what a marketing portal is, and what it can do for growing organizations. A marketing portal is an online, on-demand repository that helps corporate marketing departments empower large distributed teams with approved brand assets. Sounds cool, right? Put simply, a marketing portal is a key…

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5 Things Great Brands Have in Common
 5 Things Great Brands Have in Common 780 460 Matt Roberts
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There are certain traits that all successful brands possess. And while it’s a given that a company must offer a quality product or service, effective branding is what helps it thrive and grow. In this post, we explore five common characteristics of creating a strong brand identity through successful brand awareness campaigns. What Great Brands…

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Why You Need a Brand Management Audit
 Why You Need a Brand Management Audit 780 460 Jody Scheldt
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Brand management is a critical part of marketing, ensuring every touchpoint a customer has with an organization is consistent, thereby improving their overall experience. But, like any other major piece of business strategy, changing a brand or related processes requires a solid foundation and game plan. You simply cannot go in blind to such an…

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