The MarcomCentral Blog

With so much marketing technology available, it’s important to understand what a marketing portal is, and what it can do for growing organizations. A marketing portal is an online, on-demand repository that helps corporate marketing departments empower large distributed teams with approved brand assets. Sounds cool, right? Put simply, a marketing portal is a key…

SEE HOW A SELF-SERVE MARKETING PORTAL CAN HELP SCALE YOUR BUSINESS Demo Our Portal The realm of marketing assets can often feel like the “wild west,” where documents and digital assets are scattered around shared folders and desktops, in multiple formats, versions, and channels, while employees who have gone rogue create non-compliant, unapproved assets to…

There are certain traits that all successful brands possess. And while it’s a given that a company must offer a quality product or service, effective branding is what helps it thrive and grow. In this post, we explore five common characteristics of creating a strong brand identity through successful brand awareness campaigns. What Great Brands…

Brand Management is a critical priority for marketers who must ensure every touchpoint with a prospect or customer is consistent. Since content is often the first impression a customer has with our organization, every asset must reflect our brand promise in a cohesive way. What is brand management? Brand management is the process of setting standards…

As the inventor of the Model T, Henry Ford considered himself to be an innovator, not a marketer. But his century-old reflection still resonates with marketers today: “If I had asked people what they wanted, they would have said ‘faster horses.” Another innovator who changed the landscape of America, Steve Jobs, made a remarkably similar…

Failure is not the end. Rather, it’s a beginning, if we choose to learn from our mistakes. In the world of business, Marketing Asset Management (MAM) has emerged as a critical priority for growing organizations, especially those who want to ensure that every interaction a customer has with them is consistent. Most of us know…