Branding

How Highly Regulated Industries Can Stop the Damage of Rogue Sales Collateral
How Highly Regulated Industries Can Stop the Damage of Rogue Sales Collateral 780 460 Leslie Pinkerton

Going rogue. Straying off the reservation. Bucking the status quo. However you describe it, the failure to follow approved processes is a widespread problem facing many organizations in highly regulated…

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3 Ways Nonprofits Can Empower Marketing at Nationwide Chapters
3 Ways Nonprofits Can Empower Marketing at Nationwide Chapters 780 460 Jody Scheldt

Only 26% of nonprofits nationwide say their organizations are effective at using marketing content.[1] This is often due to a lack of support for distributed chapters who don’t have large marketing…

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5 Questions to Ask Yourself About Brand Consistency
5 Questions to Ask Yourself About Brand Consistency 780 460 Leslie Pinkerton

Brand inconsistency can impact a lot more than just how a piece of collateral looks. Your brand is the promise you make to the world, and key to earning recognition…

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5 Ways Large Teams Can Ensure Brand Consistency
5 Ways Large Teams Can Ensure Brand Consistency 780 460 Leslie Pinkerton

Larger organizations bring higher risks of brand inconsistency. Big, distributed teams of employees bring about a greater possibility that someone, somewhere, at some point, will misrepresent the organization through a…

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