Marketers in today’s world are caught between the traditional ways of managing brand assets and the unprecedented speed with which these assets need to be created, distributed, maintained, integrated, tracked, analyzed, and updated. Yet the operational systems to do this are rarely in place.
Marketing automation systems — the ones that all seem to have ‘management’ in their names (e.g. Marketing Asset Management, Digital Asset Management, Marketing Resources Management, etc.) — now must take center stage if a seamless brand user experience is to be supported.
Read about the 5 major headaches plaguing today’s brand marketing and the 6 critical updates to the modern brand formula.