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Demand Metric: The State and Impact of Content Consistency

For content to have the greatest impact, it must consistently convey your brand and its core messages reliably. To better understand this concept, MarcomCentral partnered with Demand Metric to assess the state of content and to understand how organizations can fix inconsistencies and fragmentation that negatively impact your sales team and overall company revenue.

This report provides a comprehensive four-step action plan your organization can follow to improve the consistency of your sales and marketing content.

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  • Analytics: Increase the data quality of the statistics functions
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