How Content Impacts the Customer Buying Journey

Prospects who embark on a buying journey will most likely first encounter a company through their marketing content. In order for content to be successful during this process, it must convey your brand and its core messages consistently.

To better understand how to provide prospects with the best possible buying experience, MarcomCentral partnered with Demand Metric to assess the state of content and how inconsistencies can affect your sale team and company revenue.

This recorded webinar will teach viewers how to:

• Eliminate the creation of rouge marketing materials
• Streamline access to marketing content
• Enhance your customer buying journey

Jerry Rackley

Chief Analyst, Demand Metric