Reducing One-Off Marketing Requests

We’ve all been there. An overwhelmed marketing department that is trying to meet project deadlines, but keeps getting sidelined by one-off requests. Genworth Mortgage Insurance reps were starting to take marketing into their own hands when they couldn’t find or get the customized marketing piece they needed, which brought on self-created non-compliant pieces. Randi Garrett, Marketing Manager, shares what strategies they implemented to reduce those last minutes requests and ensure brand and legal compliance.

Key Takeaways:

• Ensure Brand & Legal Compliance
• Reduce One-Off Requests
• Implement a Self-Serve Marketing Asset Portal

Randi Garrett

Genworth Mortgage Insurance Marketing Manager Raleigh, NC