Building a Cohesive Brand: A 5 Step Plan from New York Public Library

In this webinar New York Public Library’s Director of Creative Services, Rachael Silva, covers the 5 steps they took in to develop a Brand Center for their 42 locations across New York. You’ll see how their organization shifted from a “wild west” style approach when creating new marketing assets to a standardized system where properly branded content could be easily accessed. This change eased the burden off branch managers when developing new marketing assets and ensured a consistent brand message from all locations.

Highlights Include How To:

• Perform an audit of assets used at multiple branches
• Launch a brand refresh and brand portal
• Use dynamic templates to enable 2400+ employees
• Get employees on board with a training program

Learn New York Public Library’s 5 Step Plan in the recorded webinar.

Rachael Silva

Director of Creative services at New York Public Library