Achieving Brand Control with Customized Marketing
Achieving Brand Control with Customized Marketing
Watch this recorded webinar with YMCA Middle Tennessee to see how they achieved brand compliance for their 20 operating centers. Ashley Oaks, Director of Creative Services, candidly shares the tactics and tools they used to empower independent centers to create their own corporate approved localized marketing pieces all while they were tackling the first nationwide rebranding campaign in 43 years.
Key Takeaways:
- Ensure Brand Standardization
- Reduce Daily Marketing Requests
- Create Corporate Approved Localized Marketing Materials
Ashley Oaks
Director of Creative Services, YMCA of Middle Tennessee
