Everything You Need to Know About FusionPro

One of the main reasons companies turn to MarcomCentral for brand management is the customization options. With better customization comes effortless collateral distribution and compliance with brand and industry standards. FusionPro powers this customization for creating personalized marketing and communication documents. Discover the benefits of FusionPro for brand management and distributed marketing. 

What Is FusionPro? 

FusionPro is Variable Data Printing (VDP) software trusted by businesses worldwide. VDP software enables businesses to automate customization for print and digital marketing. It allows teams to implement pre-set variables into customizable templates. You simply fill in variables according to the requirements for different campaigns.  

FusionPro offers a single scalable and user-friendly on-prem platform for developing customized documents at scale. Use FusionPro to generate customer-centric marketing materials, billing statements, labels, and more. Your business can generate more revenue with documentation tailored to specific needs. FusionPro houses the necessary customer data and JavaScript-based business logic for document design and other tasks. The tech suite includes desktop, server-based production and API-based Document Automation applications for users to leverage when using different devices. 

How Can FusionPro Help Your Business? 

FusionPro is the leading technology for personalized document creation, but how does that benefit your organization? Consider three common aspects of operations where FusionPro is valuable: 

Client Communication 

Every industry must deliver effective communication to resonate with its audiences. Create brand-aware and customized materials for print and digital campaigns with FusionPro and ensure you communicate the right message to potential customers. 

Bills and Statements 

You want to maintain a steady flow of revenue. When bills and statements aren’t customized to different applications, it diminishes the experience and can impede revenue. Automate the process with FusionPro. Generate high volumes of bills and statements and account for variables like time-sensitive and recurring documents. 

Coupons, Labels, and Tags 

What do coupons, labels, and tags all have in common? These printed materials communicate a customer’s main concern – price. Many businesses depend on accurate labels and tags to help customers understand cost and coupons incentivize repeat purchases. With customized documentation from FusionPro, you can generate millions of labels daily and weekly, plus personalize coupons for print and digital (mobile) delivery. 

Case Studies: FusionPro 

If you already have a system in place for document creation, you might wonder if it’s worth it to add another technology to your ever-growing stack. FusionPro is one your company doesn’t want to neglect, as the following two case studies indicate. 

Enhanced Efficiency with Document Automation 

The advantages of FusionPro are felt across industries, as two case studies indicate. Financial services company Marquis generates and prints about 90,000 marketing documents every day. With such a heavy workload, FusionPro isn’t an option but a necessity. 

Before FusionPro, Marquis employees were re-working document templates weekly and demand for customized documents increased. It became more challenging to maintain efficiency. Since working with FusionPro, Marquis has experienced great improvement in their document creation process. Today, Marquis can handle more complicated jobs without needing a larger workforce.  

Streamlined Price Label Production  

Few businesses understand the importance of price labels like grocery stores. One supermarket chain needs to create price labels for thousands of products in its over 1,200 stores in real time to ensure prices are up to date.  

FusionPro helped streamline price label creation by enabling the supermarket chain to generate custom, pre-sorted pricing packs. Custom templates outline the specific needs of each store, and it’s easier for individual stores to apply updated prices in aisle order. Ultimately, partnering with FusionPro has helped the chain maintain a more flexible pricing policy and experience a boost in foot traffic. 

Who Is FusionPro Right For?  

Part of why businesses should consider FusionPro is its implications for multiple departments. See how various teams use FusionPro: 

• Sales teams: Generate targeted collateral for segments of your audience without sacrificing brand consistency. Pre-approved templates mean sales teams can access brand-aligned materials to personalized content without needing to wait for approval.
• Marketing teams: Streamline the process of customizing marketing materials for different channels, regions, or segments of your target audience. Ensure collateral complies with guidelines and stays true to brand identity. 
• Field marketing teams: Field representatives access materials from the centralized brand management portal to develop customized and brand-aligned content for their specific markets. 
• Brands with partner programs: Have peace of mind that the materials partner brands create are consistent with your formatting and messaging. Partners access pre-approved materials for creating collateral that upholds brand standards. 

FusionPro Products

FusionPro offers a suite of products to help you customize documentation. Discover what each can do for your business. 

FusionPro Creator 

Generate highly customized marketing collateral that uses insights from customer and prospect data. The FusionPro Creator software is compatible with PC and Mac  computers and integrates with any Adobe InDesign or PDF file. You can have a suite of capabilities for document design.

FusionPro Producer 

The entry-level, server-based FusionPro Producer helps you develop and manage the most complex jobs with efficiency. What’s more, FusionPro Producer can process several jobs at once, helping you take the burden of workstations with lower capabilities. It also boosts team productivity. 

FusionPro Server

FusionPro Server delivers the document automation your organization needs to experience enhanced efficiency. Support high-volume workflows to generate thousands of documents per hour. FusionPro Server is hands-off to reduce the risk of human error. You receive accurate documentation produced in much less time. 

FusionPro Server Lite

Empower VDP automation – no matter the job size – with FusionPro Server Lite, which can output compositions at the speed of server. Pre-built templates transform simple input data into the desired outputs, and it’s easy to create outputs with drag-and-drop functionality. FusionPro Server Lite enables hands-off VDP to generate tens of thousands of materials an hour – much faster than you could achieve with traditional workflows.

FusionPro Expression 

Text isn’t all that matters for collateral. FusionPro Expression leverages data and imagery to generate compelling and personalized images for print and digital materials. The power of customized images cannot be understated – customized images can increase engagement significantly. 

Demo FusionPro Today 

The ability to customize documents is among the most important features for brand management and distributed marketing. Make it happen with FusionPro. To learn more about what FusionPro can do for your business, request a demo today.

You can also explore the benefits of full-service brand management and distributed marketing made possible by MarcomCentral. Our on-demand marketing platform centralizes brand management with a single platform, plus other solutions like workflow automation and better collateral distribution. Contact us to learn more.