Salesforce Marketing Cloud Integration
Digital Marketing Automation within MarcomCentral
MarcomCentral’s integration with Salesforce Marketing Cloud provides clients with seamless access to on-demand email marketing campaigns and analytics directly through your MarcomCentral portal. End users access the online portal to order, edit, and execute email campaigns using dynamic templates uploaded by an administrator.
Personalize Marketing Campaigns
The email’s content and imagery can be seamlessly versioned or personalized using MarcomCentral’s form fields. The SaaS delivery model integrates Salesforce Marketing Cloud’s full capabilities for email creation, deliverability, and tracking of campaigns without the need for internal investments in hardware, software, and development resources.
Communicating with Your CRM
While the Salesforce Marketing Cloud integration can be aligned with any CRM to transfer data and track activity, we’ve engineered it to work seamlessly with our existing Salesforce.com integration. A user can access their MarcomCentral portal from within Salesforce.com (or vice versa pull in their Salesforce.com data from within MarcomCentral) and select and build a campaign that is completely customized to their Salesforce.com data. The activity is recorded in both Salesforce Marketing Cloud and Salesforce for improved sales and marketing success.
About Salesforce Marketing Cloud
Salesforce Marketing Cloud (formerly known as ExactTarget) is a provider of digital marketing automation and analytics software and services for email, mobile, social and online marketing. The one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships.