How MarcomCentral Can Drive Revenue Across Industries

In today’s digital world, the need for enterprise brands to have a strong brand identity cannot be understated. However, for large-scale global businesses, managing and distributing marketing and brand assets across teams and geographies can be a challenge. Not only do you need to ensure every person creating content for your company has access to the latest assets, but you also must make sure the content they create reflects your brand standards.

A centralized brand and marketing asset management system can help you manage your assets and distribute them across teams. Marcom has a solution. We help valuable brands drive growth through their sales channels with an on-demand marketing platform. This platform centralizes management of brand assets, allowing seamless customization while upholding your standards.

Our platform streamlines the entire brand management process, making it easy to distribute marketing collateral wherever your teams are located. This seamless collateral distribution helps organizations across a range of industries reduce inefficiencies and improve cross-team collaboration. Here, we discuss our asset management solution in depth and how you can use our all-in-one platform to boost your revenue.

What is MarcomCentral?

MarcomCentral is a distributed marketing software platform. We offer an all-in-one marketing solution for customizing and distributing marketing materials to partners, field teams, franchise locations, and external content creators. Our all-in-one platform makes it easy to upload and manage digital assets, including logos, approved typography, and brand guidelines.

Our cloud-based solution scales with your business. Additionally, our user-friendly interface makes it easy to design customizable templates, assign permissions, and set up approval workflows. Its easy integration with your favorite collaboration tools, such as Dropbox, Google Drive, and Microsoft Cloud, increases individual and organizational productivity.

MarcomCentral offers the following comprehensive solutions and functionality features:

• Brand management portal: This centralized database stores all your digital assets in one place. It empowers your teams with custom branding and user permissions, allowing them the freedom to be creative.
• Collateral distribution: You can customize your assets right in our program. Once you create critical pieces, our program automatically distributes them. This distribution allows your global teams to access pre-approved assets when they need them.
• Full workflow automation: Set approvals on assets so any team that needs to quickly create content can utilize only certain collateral. This keeps your organization moving in a world where content needs can change quickly.
• Custom dynamic templates: With custom dynamic templates, you can empower your teams to create their marketing materials. Lock assets you don’t want changed, such as logo, branding, and typography, while leaving everything else editable.
• Clear compliance: Having consistent images and messaging is essential to build customer trust. When you update an asset, it automatically updates throughout our entire system to ensure everyone has access to current collateral and images. Set up approval workflows to prevent materials from being distributed without authorizations, ensuring all marketing outputs meet legal and corporate standards.
• Digital asset management: Store all your digital assets on our platform, creating a single source of truth for your organization. Seamlessly edit inline to reduce back and forth and create a more efficient workflow.
• Usage analytics and insights: With our data-based insights, you can see in real-time which documents, assets, and collateral are being used and by which teams. These insights allow you to create high-impact content that leads to conversion.

How MarcomCentral Helps Drive Revenue: Key Benefits of Brand Management and Distributed Marketing

Distributed marketing management software facilitates collaboration across disciplines and locations. Enterprise-level companies benefit from distributed marketing software because it allows them to create a cohesive and consistent brand identity, which fosters consumer trust. When customers trust your brand, they are more likely to be loyal, driving revenue.

Our brand management and distributed marketing software offers several benefits to large companies in healthcare, eCommerce, finance, and beyond, as well as those looking to operations.

Efficient Brand Asset Distribution

MarcomCentral allows corporate marketing teams to distribute marketing assets to local branches and teams. Our software keeps this essential organized and all in one place for easy retrieval. You can build your brand-centric library using AI-powered search. This distribution ensures your approved assets are available when needed. When every team has access to brand assets, your workflow delays are reduced, team members are on the same page, and organizational productivity is improved. Teams can use these assets in a variety of ways, such as:

• Brochures
• Presentations
• Social media posts
• News releases
• Sale announcements

No matter which type of marketing collateral your franchises produce, our software ensures it adheres to your brand standards.

Faster Time-to-Market

By keeping all your assets in one place, MarcomCentral reduces the time required to create and approve marketing assets. Additionally, you can create lockable, dynamic templates. With these templates, franchises and partners can create marketing collateral on demand without waiting for approval. This allows your teams to create their campaigns when they need to, accelerating your marketing efforts and reducing overhead. Less overhead translates to cost savings.

Scalability for Growing Teams

In a dynamic business environment, your needs change over time. MarcomCentral is designed to grow with your business. Our cloud architecture can handle increasing asset volumes without sacrificing quality or efficiency. We support distributed teams and franchise networks by offering intuitive access across multiple locations. Our user-friendly interface accelerates adoption and minimizes training demands, which makes it ideal for a range of organizational structures.

Improved Collaboration Across Teams

For multi-location businesses and franchises, MarcomCentral’s distributed marketing software plays a crucial role in improving cross-team collaboration. Our centralized platform enables the team to communicate, share updates, ask questions, and collaborate without missing a beat. This streamlined communication reduces the risk of items getting lost in scattered emails and messages.

Additionally, with real-time change tracking, you can approve and comment on changes as they happen, ensuring everyone is on the same page. This alignment helps maximize the impact of your campaigns because they deliver a cohesive message across all touchpoints.

The ROI of Brand Asset and Collateral Management: How MarcomCentral Delivers Business Value

Timing is an important part of sales and marketing. MarcomCentral plays a larger role in your overall marketing strategy by providing a way for sales teams to create marketing collateral when they need it. This shortened response time is essential when dealing with prospects.

A centralized asset database allows sales teams and service providers to produce high-quality, brand-compliant content on the fly. Whether presentations or brochures, your sales team can use authorized assets to impress customers, align with your messaging, and convert prospective leads into paying customers.

Additionally, MarcomCentral’s brand asset and collateral management solution delivers significant business value by ensuring brand consistency, enhancing productivity, and optimizing resources. Our web-to-print platform integrates seamlessly with existing marketing tools and processes to improve the speed and quality of your marketing collateral. Not only does it reduce the creation of duplicate content, but it also allows you to allocate your resources.

Our beginner-friendly dashboard allows you to track how each asset is used and the effectiveness of each digital marketing campaign. These key metrics provide you with actionable insights and enable you to focus your efforts on creating assets that convert and campaigns that resonate with consumers. 

In addition to asset tracking, our software reduces asset approval time. By filling your organization’s asset library with pre-designed templates, logos, and images, your teams can create content on their own, without spending time in meetings. These assets can be reused, saving your organization time and money on production costs.

When images, logos, and languages are used consistently across touchpoints, customers develop trust in your brand. This consumer trust leads to increased loyalty, resulting in a significant return on your investment.

Real-World Case Studies: Success Stories with MarcomCentral

The scalability and benefits of leveraging MarcomCentral’s capability can be seen by exploring Imagine 121’s case study. This creative print services provider serves many of the largest financial institutions around the world. MarcomCentral was able to scale to meet the needs of this global enterprise, providing them with customized print-ready PDFs.

Imagine 121’s creative team created marketing collateral on our platform. They then distributed those assets to all their financial advisors. These financial advisors could customize key parts of these templates to fit their products. By leveraging the power of our self-service system with the power of their reputation and brand, Imagine 121 was able to generate over $1 million in revenue. Their ongoing use of MarcomCentral’s platform enables them to continually scale their operations and evolve to meet their clients where they are.

Get Started with MarcomCentral

In today’s ever-changing world, keeping up with consumers’ demand can be challenging. However, investing in a professional brand asset and collateral management system can help. MarcomCentral is a cloud-based asset management solution that allows enterprise-level businesses to create quality marketing collateral instantly. 

Our system helps drive revenue by enabling sales teams to create on-brand content that complies with regulatory requirements. Whether you’re designing lockable templates or assets, MarcomCentral allows you to distribute them across your organization, saving you time, money, and driving revenue.

To learn more about how our comprehensive distributed marketing platform can boost your sales and strengthen your customer experience, request a demo today or visit our website at marcom.com.