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How to Choose a Digital Asset Management System?

April 20, 2021
How to Choose a Digital Asset Management System?

If you are frustrated with the time it takes your team to find digital assets, then it’s time to invest in a digital asset management system. Given the abundance of information available about digital asset management solutions, it can be challenging to choose the best one. We’ve put together a list of top tips that have helped our customers through their DAM selection process. 

1. Advanced Search

One of the benefits of using a DAM system is that it makes it simple to find and retrieve assets. A quality DAM system should support tags, attributions, and metadata to organize assets and make it easier to find files within the search functionality.

2. Permission levels

A digital asset management system can separate users according to the permission levels managers have granted them. For example, an HR team member would have access to a branded PowerPoint template or email signature, but would not have access to marketing materials for an upcoming product launch. Having permission control is a must have to reduce errors and minimize file altering. Permission levels are crucial of any digital asset management system to control what content users have access to.

3. Customization

Every business has a unique ecosystem with systems, processes, and people. When choosing a DAM system, look for a DAM that caters to your business model. Customization capabilities go beyond just adjusting a logo placement. Let each team member decide how their marketing collateral will look before sending it to a client. From the layout to messaging and personal contact information, each representative can customize their digital asset depending on their need. Customization reduces the one-off requests to your design team and empowers team members to take ownership. 

4. Distribution

When looking for a DAM system, go for one that makes it easy to distribute marketing collateral to your users. It should be easy to share assets to platforms such as email, social media, and even the ones sent to printers from a single content hub. Distribute content to systems, platforms, and devices, ensuring that projects are delivered on time, on budget, and on-brand!

5. Reporting and analytics

With robust data, you can enhance your system and decision-making process. DAM analytics can liberate creativity and lead to calculated risks. Reporting can reveal which digital resources are resonating with consumers the most, how often assets are being shared and viewed, and which asset is performing the best. Analytics can shape each iteration of marketing collateral based on proven effectiveness.  

6. Integration

Evaluate your existing systems and what role they play in your digital process. A winning digital asset management solution acts as a centralized hub for all digital assets and needs to have the ability to integrate with existing systems. Using a DAM that seamlessly integrates with existing software enables users to easily access all valuable digital assets from one place.

Choose a DAM solution with the right capabilities and features for your organization’s specific needs. Having a cloud based digital asset management system can streamline and manage the lifecycle of your content. It also helps in workflow efficiency allowing your teams to be productive.