Recorded Webinar: Building Your Through-Channel Marketing Strategy
Forrester VP & Research Director Peter O'Neill takes the audience through how to successfully structure a through-channel marketing program and leverage the local knowledge of your channel partners, distributors and reps to amplify your brand.
Recorded Webinar: Achieving Brand Control with Customizable Marketing
Ashley Oaks, Director of Creative Services at YMCA Middle Tennessee, shares how they were able to empower their 20 operating centers to create localized marketing pieces while ensuring brand standardization.
Recorded Webinar: Reducing One-Off Marketing Requests
Genworth Mortgage Insurance marketing manager, Randi Garrett explores the steps and tools they implemented to reduce one-off, last minute create requests that were plaguing their marketing department and how they ensure brand and regulatory compliance.
Recorded Webinar: Bring Flexibility and Control to your Social Media Strategy
MarcomCentral and Lumentus Social present tips for a successful social strategy and how their powerful integration enables marketing departments to automate consistent messaging and imagery across Twitter, LinkedIn, Google+ and Facebook in a single instance.
Recorded Webinar: Ensure Your Marketing Content Stays in Compliance
Ensuring marketing materials are in regulatory and legal compliance is equally as important to brand control for Modern Woodmen. This recorded webinar shares what tool and strategies they implemented to ensure that their 1600+ financial representatives across 47 states marketing content is in compliance.
Recorded Webinar – National Restaurant Association: Regulating Local Store Marketing
Speaker: Chris Wheeler, Regional Sales Manager for MarcomCentral Learn more about strategies to control your brand globally, while enabling the creation of locally-specific advertising content to drive local sales. Chris…
Join MarcomCentral’s Jeff Springborn, Director of Strategic Accounts for a quick look at how a Marketing on Demand solution proves to be an essential marketing technology for all industries big and small.
Recorded Webinar – Cracking the Code to Web-to-Print Success
Typical stumbling blocks faced in Web-to-print implementation and how to avoid them. The important role management’s leadership plays in a successful implementation. What those with successful implementations have done right.
FusionPro VDP Creator brings template design, data file definition, business logic and print-stream creation together into one cross-platform program to produce personalized printed materials. Print service providers can utilize the…
Recorded Webinar – Selecting the Right Web-to-Print Solution
Presented by: Cary Sherburne, Senior Editor, WhatTheyThink Panelists: Timothy C. Dust, President, F.P. Horak Les Barker, Senior Information Officer, World Bank Dwight Darling, Co-Founder/Chairman, Aureas Health Group Key Takeaways: Making…
Recorded Webinar – Get the Maximum Advantage from Web-to-Print
Presented by: Bob Neubauer, Editor-in-Chief at In-Plant Graphics Speakers: Danny Kirkland of Print Promotions Group, LLC and Gail Udell of Oregon State University Printing and Mailing Key Takeaways: Automate the…
Recorded Webinar – Best Practices for Web-to-Print Implementation
Presented by: Cary Sherburne, Senior Editor, WhatTheyThink Panelists: Timothy C. Dust, President, F.P. Horak Les Barker, Senior Information Officer, World Bank Dwight Darling, Co-Founder/Chairman, Aureas Health Group Key Takeaways: Deployment…