Achieving Brand Consistency Across 4100 Locations
Meredith Carter Moore
Senior Director, Local Marketing, Boys & Girls Clubs of America
Boys & Girls Clubs of America’s 4,100+ club locations rely heavily on marketing materials produced by the national office and operate on a small budget. They needed a way to offer their local affiliates access to marketing materials that could be customized to fit their needs. The national office needed a way to measure the performance of marketing materials created, track downloads, and customized marketing resources. Their implementation of a marketing on demand solution was a tremendous step in brand consistency and alignment.
Join Senior Director of Local Marketing, Meredith Carter Moore, to learn how they:
– Created brand consistency nationwide
– Measured performance of marketing materials being used
– Empowered hundreds of local affiliates with small marketing budgets