Solutions
Usage Analytics & Insights
Our platform allows for a level of insights and analytics you just can’t get anywhere else. Learn which documents, collateral, and assets are being downloaded, customized, and otherwise used to help understand what is creating the most impact and inform what you design next.
Benefits
See what’s hot (and not)
Who’s using MarcomCentral? And what’s being downloaded? Our analytics dashboards help you understand which assets are valued and which may need freshening up or retirement.
Hit the ground smarter
Consult with our experts and we’ll help you apply best practices to the way your organization works and what you need from MarcomCentral.
Google Analytics integration
Gain insight into your portal’s activity, specifically allowing you to see what content is performing well, who is accessing it, and where you can optimize your campaigns.
Frequently Asked Questions
Usage Analytics & Insights provide real-time data on how your marketing materials are accessed, distributed, and consumed. With this solution, you can measure asset performance, optimize campaigns, and identify high-impact content to improve overall business outcomes. This allows for more effective content strategies, improved ROI, and optimized marketing efforts, ultimately driving better business outcomes.
With Usage Analytics & Insights, businesses can track a variety of key performance indicators to assess content impact:
- Views & Downloads: Understand how often and by whom your assets are being accessed.
- Engagement Metrics: See how users interact with content, such as time spent viewing, sharing behavior, or actions taken post-access.
- Geographic Data: Discover where your materials are being accessed globally or regionally, helping to tailor campaigns for specific markets.
- Conversion Metrics: Measure how content consumption translates into meaningful actions like lead generation, conversions, or direct sales. These metrics provide actionable data to optimize future content, improve ROI, and make better business decisions.
Usage Analytics & Insights seamlessly integrates with your content management systems, CRM tools, and business intelligence platforms. This ensures real-time, automated data syncing across systems, providing a unified view of content performance and enabling more informed decision-making across teams.
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