Choose a product to login:
Marcom Portal Distributed MarketingSo, you’ve taken on the challenge of unifying your brand across the organization. Congratulations! That’s a tall order, but one that is part of a strong brand management strategy.
If you’re like many organizations who rely on a centralized platform to access, customize, and distribute marketing content (like MarcomCentral), you’ve got a powerful tool to control your brand and empower your employees and partners.
But, a marketing technology tool does not work like the famous baseball field in Field of Dreams. You likely remember the line, “If you build it, they will come.”
Setting up the technology is only half the battle. To make the most of your purchase, demonstrate ROI of the tool, and take advantage of the benefits of consistent, on-demand brand assets, you’ve got to ensure the right people on your staff know what’s available to them, and when to use it.
To ensure user adoption, consider the following steps to promote your new brand center internally:
The name of the game is about changing behaviors companywide to eventually begin using your new Marketing Asset Management tool. Change doesn’t happen overnight, so be patient, and use a variety of tactics to get the word out. Adoption happens with continued conversations and ongoing encouragement. Don’t let it go.
With increased usage, you’ll have peace of mind that when vendors and staff go-to-market and activate their plans, it’s done in a consistent manner.
Here at MarcomCentral, we are constantly inspired by the great work of our customers, one of whom exemplified how to successfully launch a unified brand center across a large and distributed organization, Orlando Health.
See it by the numbers:
Learn How Orlando Health Uses MarcomCentral to Communicate, Protect, & Build Their Brand.
Awesome! Give your team MarcomGather free for 30-days. We hope you find it as useful as we have for our own team!