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That’s a Wrap… 2016 User Conference Highlights

By Jody Scheldt, Content Manager, 3/17/2016
MarcomCentral User Conference 2016Three days at the beautiful L’Auberge Hotel in Del Mar, California sharing ideas and delicious food? Yes, please.

Our 2016 MarcomCentral User Conference wrapped last week and once again we’re reminded of how great it is to connect in person and spend more than one hour together over a GoTo meeting. Doubling in size from the previous year’s conference, more customers and prospective customers gathered to discuss best practices, new ideas, and strategic initiatives in marketing asset management.

Several customers presented their unique stories on what challenges they faced when it came to asset management within their organization and how they overcame those challenges with MarcomCentral. These sessions provided other users with fresh ideas for their own asset management strategies and tactical actions they could put to use immediately.

During the MarcomCentral management presentations new product enhancements were well received, like responsive design and social integrations. The town hall setting meant the audience gave feedback on what’s currently working with the product and what’s not, which the Client Services and Engineering teams use to drive future product development and customer support strategies.

Throughout the three day event, we often heard customers speak of facing heavy regulations in their respective industries and how they were managing their assets to stay compliant. Disclaimers were a popular topic within the discussion on compliance, since they’re required to be updated universally on every piece of public facing marketing collateral. MarcomCentral proved to be a huge time-saver for these users when needing to update disclaimers quickly.

Beyond the conference sessions, attendees were treated to a welcome cocktail reception, private wine and beer tasting, and private dinner at the acclaimed restaurant Kitchen 1540. Each of these events provided an intimate setting for networking and open dialogue amongst fellow marketers.

At the close of the event, there were many requests for a User Conference next year, so we’re happy to say that we’re already planning for 2017!