How to Scale Marketing in a Heavily Regulated Industry
As a mortgage company operating in multiple states, AmeriFirst Financial faces differing regulations that they must adhere to. In order to scale the business, they needed to find a way to ensure all their marketing content met the constantly evolving requirements. Lindsay Muse of AmeriFirst Financial, will share firsthand how the marketing department provides hundreds of loan officers with marketing assets they require to be successful, while ensuring each and every one of those assets is legally compliant.
Highlights will include:
- Greatly minimizing one-off requests from the field
- Scaling compliant marketing alongside a fast growing company
- Engaging with users to get them on board and trained
Corporate Marketing Manager