How To Communicate One Brand Message to Multiple Channels
Vanessa Parrish, Channel Marketing Manager at the Globus Family of Brands, a travel package company with 4 unique brands, had to manage one platform for fulfillment, one for customizable assets, and one for ordering static items, just to help ensure their branded materials were distributed efficiently and remained compliant. This process was extremely time consuming and overwhelming for the marketing department, so they decided to make a change.
Key Takeaways include:
- Implement a marketing portal that has a single-sign on solution
- Centralize all of your marketing assets (static, dynamic, video, & more)
- Distribute materials via download, email, or print to control cost
- Allow customization while ensuring brand control
Channel Marketing Manager at the Globus Family of Brands