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What Elements Within A DAM System Can Be Customized?
When there’s no time to individually manage and approve requests for sales collateral and other content, a digital asset management (DAM) tool can be an invaluable resource. Custom digital asset management takes this resource a step further with the versatility needed to create a truly personalized experience. With a DAM tool, you can do things like put approved assets in the hands of field teams with no worries about brand consistency and legal compliance.
Let’s analyze how you can make the most of your custom DAM.
On-Brand Collateral Customization
Customized proposals, emails, and other content help sales target their messaging and convert prospects. Yet behind every piece of personalized collateral stands a long chain of extra work for marketing. When these requests arrive, your team is pulled away from the important work to review requests, create collateral, and confirm compliance.
A custom digital asset management platform eliminates this hassle with dynamic templates. Editable text fields make it simple to develop fully customizable collateral that conforms to brand standards and legal requirements. For example, sales teams can customize a postcard to their location, adding their address, photo, and contact info—all within the confinements of their digital asset management system.
By implementing a DAM tool, teams can become more focused on departmental tasks. A marketing team can stay focused on high-level initiatives, while ensuring that sales has easy access to the decks, email templates, and other items needed to wow customers.
Depending on the level of investment, your company can benefit significantly from custom portal branding in a DAM solution. Although a non-customizable portal feature still brings you a ton of added value, a customizable portal gives companies an additional layer of personalization and brand experience to their DAM.
A custom-designed portal is built to match your brand identity and organizational needs. Versatile options make it possible to customize visuals, end-user fields, and more. Additionally, a custom digital asset management portal grows with your business. With a seamless brand experience and agile design, it keeps pace today and tomorrow.
A Custom Approach to Reporting
Whether you are new to digital asset management or have been in it for a while, you might be overwhelmed with the options for analytics. However, you should see it as an opportunity to learn more about what is working and what isn’t.
Data should drive sales and marketing decisions, including data about how collateral is requested, customized, and used. This information helps improve processes across teams and clarifies which collateral gets results. By utilizing your DAM analytics, you have the potential to answer many questions that could help you forecast, save costs, and determine the ROI on your DAM software itself. A few performance and usage questions teams may ask could be:
- Is our content shared often?
- Where is our content being viewed?
- How are teams utilizing and using assets?
- What digital assets or content are most popular?
- Which files are customized the most?
- What assets are downloaded as-is?
- Are specific locations using certain types of files?
Different metrics provide different insights as well. For example, if teams were interested in identifying marketing assets that perform well vs. ones that might need work, the metrics they could view are:
- Number of shares
- Total views
- Search queries
Create Custom Templates – No Experience Needed
As organizations grow, so does the difficulty to stay on brand with assets. Specific DAM software assists companies by offering customizable templates that allow teams and individuals to edit text, department and individual contact information, layout, images, and more- with minimal design experience.
This powerful tool ensures your brand stays consistent across different departments or locations across other regions. No matter where you see your brand, you can rest assured that all materials will have the correct font, logo usage, colors, and brand identity.
Assets Found in a Flash
The whole goal of digital asset management is to make workflows and processes faster and more efficient across your organization. A DAM tool allows you to easily search for assets, finding them in seconds. But the real added value is how you customize your assets to be better optimized for searching across your DAM tool.
A digital asset management tool allows you to create customized navigation menus tailored to individual users. Once in place, these menus make it easy to identify and access critical assets for every department. Additionally, users and admins can assign customizable tags, naming conventions, and metadata to help everyone in the organization find and access various assets when they need them.
Tools That Speak Your Language
The days of organizations housed in a single facility are over. Today, modern businesses operate on-site, remotely, and in locations across the United States and worldwide. As a result, it’s not uncommon for larger companies to speak half a dozen languages amongst their teams.
If your organization has linguistic diversity, a DAM solution can support the demand for multilingual assets across marketing, sales, and other departments. With the help of smart translations, organizations don’t need to have duplicate assets in various languages. A DAM tool can simply translate one asset into the needed language depending on user base needs or the language of the region.
When you rely on multiple tools to get the job done, your custom digital asset management platform must work with all of them. A customizable integration is a way for your DAM to talk to other systems in the form of an API. Within a DAM, different integrations serve different purposes. For example, a multi-regional clothing brand may want to integrate their PIM (Product Information Management system) into their DAM to add product information to a file’s metadata. Moreover, the benefit of adding integrations to a custom DAM creates a digital ecosystem that aligns your tools, analytics, and users in one place.
Customizable integrations you may use in a DAM include:
Learn More about Customizing Your DAM
Marketing and sales collateral is never one-size-fits-all, and your DAM shouldn’t be either. With more than 20 years of experience in marketing technology, we have the solutions and insight needed to deliver the flexible capabilities your team requires. To learn more about the customization options offered by Marcom, contact us today or request a demo.