9 Modern Marketing Job Titles and What They Mean

Are you aware of the new titles and marketing roles that make up a marketing team? The marketing hierarchy is no longer confined to the marketing analyst, director of marketing, vice president, chief marketing officer, and so on. Today, with various types of marketing, professionals can take a more specialized approach when forging their marketing careers.

Several areas of the marketing sector have experienced significant changes, leading to explosive growth and an increased demand for specialized skills. New crucial roles have emerged and are now trending in various organizations seeking qualified marketing professionals. Take a look at some of these marketing hierarchy job titles that you may encounter in today’s marketing organizations and the skill sets needed.

1. Growth Marketer

Commonly linked with startups, growth marketers are typically in charge of conducting ongoing tests throughout the marketing funnel. The insights gained from these tests are used to make data-driven decisions and develop initiatives to improve key performance metrics. In essence, they function as CMO-lite and modernized marketing managers.

The role of a growth marketer is responsible for the entire customer journey, from initial acquisition to engagement, retention, and expansion. They are tasked with various marketing activities, such as identifying opportunities and strategies that will have the biggest impact on reaching desired goals.

Common Skills:

1. Data analysis: Identifying marketing trends and opportunities for optimization such as website analytics, social media metrics, and customer surveys
2. Analytical thinking: Strategizing and developing effective marketing campaigns, as well as evaluating previous strategies for future improvements
3. Conversion rate optimization (CRO): Analyzing existing benchmarks to determine which areas can be improved upon

Job Titles and Levels:

1. Junior Growth Marketing Manager (Entry level)
2. Growth Marketing Manager (Mid-level)
3. Senior Growth Marketing Manager (Senior level)
4. Director of Growth (Director level)

2. Demand Gen Manager

With the changing technological landscape, businesses now have access to real-time data on consumer purchases, brand interactions, and more. This information is a goldmine that can help make the right decisions for business continuity. The day-to-day responsibilities of a demand gen manager involve figuring out how to apply this data to meet specific expectations.

Common Skills:

1. Content marketing: Understanding how the target audience behaves and creating content that caters to their purchasing tendencies
2. Analytical skills: Analyzing data to optimize campaigns and track effectiveness for reporting purposes
3. Adaptability: Being able to survive in a dynamic work environment that is constantly changing and evolving

Job Titles and Levels:

1. Demand Generation Strategist (Entry level)
2. Demand Generation Manager (Mid-level)
3. Senior Demand Generation Manager (Senior level)
4. Director of Demand Generation (Director level)

3. Brand Manager

When a brand name evokes positive and inspiring feelings that encourage you to purchase the brand’s products or services, the brand manager is doing their job well. The brand manager’s main responsibility is to ensure that products and services connect with potential and current customers. Their primary goal is to enhance brand awareness and make it memorable to potential customers. They stay updated on marketing trends, analyze competitive products, and oversee junior marketers while meeting with senior management and clients regularly.

Common Skills:

1. Brand development: Crafting and executing strategic brand strategies to effectively position the brand in the market
2. Analyzing consumer insights: Gathering and analyzing data from market research, consumer feedback, and social media platforms to understand consumer needs and preferences
3. Creative marketing: Creating innovative ideas for advertising, promotions, and digital content creation that appeal to a defined audience

Job Titles and Levels:

1. Brand Marketing Coordinator (Entry level)
2. Brand Marketing Manager (Mid-level)
3. Senior Brand Marketing Manager (Senior level)
4. Brand Director (Director level)

4. Content Marketer

A content marketer’s role is to bridge the gap between the companies they represent and the interests of a specific audience. They do this through creating tailored content that resonates with the audience, ultimately strengthening business relationships. Their responsibilities include planning, creating, and sharing valuable content to increase readership and engagement with a brand.

Common Skills:

1. Research and analysis: Researching and understanding consumers’ interests for crafting relevant and engaging copy
2. Communication skills: Demonstrating effective communication skills to accurately convey marketing messages and strategies
3. Writing and storytelling:  Writing and editing content that tells a unique story to attract and retain an audience

Job Titles and Levels:

1. Content Strategist/ SEO Specialist/ Copywriter (Entry level)
2. Content Marketing Manager (Mid-level)
3. Senior Content Marketing Manager (Senior level)
4. Director of Content Marketing (Director level)

5. Digital Marketing Manager

Digital marketing managers are responsible for implementing, overseeing, and managing digital marketing strategies. By doing so, digital marketing managers help organizations achieve their missions by gaining exposure and expanding market reach.

Since these managers are in direct contact with business processes, they continuously receive updates on the latest technological trends. It is the best way to stay relevant and maintain business productivity in the changing landscape.

Common Skills:

1. Search engine optimization (SEO): Enhancing a website’s technical configuration, landing page relevance, content strategy, and link popularity using keywords to increase organic traffic
2. Social media marketing: Connecting with a target audience through social and digital channels
3. Data analytics: Analyzing and interpreting data to make informed marketing decisions

Job Titles and Levels:

1. Digital Marketing Coordinator (Entry level)
2. Digital Marketing Manager (Mid-level)
3. Senior Digital Marketing Manager (Senior level)
4. Director of Digital Marketing (Director level

6. Lifecycle Marketing Manager

Customers progress through stages from prospects to leads and eventually become clients when they make their first purchase of a product or service. This lifecycle necessitates a defined journey that guides them through each stage without losing focus.

A lifecycle marketing manager is responsible for streamlining the customer journey by identifying appropriate milestones to overcome potential obstacles. They implement programs that promote deeper customer engagement and lead generation, ultimately leading to increased revenue and improved retention.

Common Skills:

1. Campaign development: Planning and executing marketing and social media campaigns to deliver targeted messages to the right audience, increasing the chances of conversion and retention
2. Customer segmentation: Dividing customers into groups based on their characteristics, needs, preferences, and behaviors
3. Data analysis: Gathering and tracking relative data from various outlets

Job Titles and Levels:

1. Lifecycle Marketing Specialist (Entry level)
2. Lifecycle Marketing Manager (Mid-level)
3. Senior Lifecycle Marketing Manager (Senior level)
4. Director of Lifecycle Marketing (Director level)

7. Account-Based Marketing Manager

Account-based marketing aligns the marketing and sales departments by streamlining objectives. An account-based marketing manager executes processes, optimizes engagements within specific business accounts, conducts research on target accounts, expands business reach, retains valued customers, and trains the sales team and customer success representatives on marketing trends. They also conduct in-depth research on individual contacts to identify marketing opportunities more effectively.

Common Skills:

1. Leadership: Demonstrating excellent leadership skills to oversee operations and motivate team members to meet deadlines.
2.  Digital media marketing: Increasing online visibility and engagement through digital marketing strategies, including SEO, pay-per-click (PPC), email marketing, search engine marketing (SEM), and social media strategies.
3. Communication skills: Communicating clearly with clients, team members, and other departments to increase sales and revenue.

Job Titles and Levels:

1. Account-Based Marketing Coordinator (Entry level)
2. Account-Based Marketing Manager (Mid-level)
3. Senior Account-Based Marketing Manager (Senior level)
4. Director of Account-Based Marketing (Director level)

8. Product Marketing Manager

The primary responsibility of a product marketing manager is to communicate a product’s story to the appropriate market. They possess in-depth knowledge about a company’s products and value propositions, and they transform this information into compelling messages to share with potential customers, existing customers, and internal audiences.

These activities position them as intermediaries between products and customers, and they play a significant role in shaping the user and buyer personas by creating a go-to-market strategy. Additionally, they collaborate closely with product management teams to establish goals and metrics that a company can use for an effective e-commerce strategy.

Common Skills:

1. Product knowledge: Understanding a new product or service, including its features, benefits, pricing, and technical specifications to improve marketing efforts
2. Problem-solving: Creating solutions to address common challenges within the role
3. Collaboration skills: Working closely with product development, sales, and other departments to meet marketing goals and bring the product to market

Job Titles and Levels:

1. Product Marketing Associate (Entry level)
2. Product Marketing Manager (Mid-level)
3. Senior Product Marketing Manager (Senior level)
4. Director of Product Marketing (Director level)

9. Partner Marketing Manager

A partner marketing manager works with business partners to develop joint marketing plans that focus on marketing trends and their competitors. Their efforts help to identify the right markets where they can make the most sales and retain customers.

They also assist in evaluating partners and developing tools to optimize partner programs and meet marketing objectives. Additionally, they actively support partner events and manage marketing communications for the business.

Common Skills:

1. Project management: Managing budgets, planning and organizing online marketing campaigns, and ensuring marketing efforts are completed on time
2. Marketing skills: Knowing how to market to a target audience using the latest and most proven marketing trends
3. Analytical skills: Assessing opportunities and making marketing decisions based on accurate data

Job Titles and Levels:

1. Partnerships Marketing Coordinator (Entry level)
2. Partnerships Marketing Manager (Mid-level)
3. Senior Partnerships Marketing Manager (Senior level)
4. Director of Partnerships (Director level)

Improve Marketing Processes with MarcomCentral

There is a wide variety of marketing jobs, roles, and career paths available, so you are likely to find one that suits your business needs. Because the marketing sector is constantly changing, it’s important to stay updated on the regular developments in this field.

Businesses wishing to improve their marketing strategies can find a solution in MarcomCentral. We help drive growth through our on-demand marketing platform. To learn more, request a demo today.