Craft Brewery Chooses MarcomCentral to Centralize Assets and Enable Distributor Network
A Michigan based craft brewery is one of the fastest growing in the country with world-class beers that they’ve been brewing since the early 2000’s. Ranked one of the top breweries in the world by Ratebeer.com for the last five years, their marketing programs and distributor network have grown right alongside their highly rated beers.
When Shared Folders Aren’t Enough
Prior to bringing on MarcomCentral, the brewery’s marketing department was creating campaigns to promote their products while also signing on new reps across the country to sell their beer. Both required a wide variety of marketing materials, from large printed banners, videos, and ads, to presentations and proposals. As the marketing team received more requests for materials and churned out all types of collateral, they needed a location to save these materials that could be organized and have shared access. They used Dropbox for marketing campaign assets and a separate portal just for distributors. However, this quickly became unmanageable as finding a single image or file was taking too long and the organization of the shared folders had become a mess. The marketing team realized they needed a better solution for managing their brand assets.
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