Solana Beach, CA – April 04, 2013 – MarcomCentral®, a leading marketing asset management and distributed marketing solution, hosted a new event held exclusively for marketing operations professionals called the Marketing Operations Executive Summit. The summit was held in Del Mar, CA March 19-20, 2013.
The unique two day summit hosted at L’Auberge Del Mar had marketing experts from Forrester, Salesforce, Eloqua, Adobe, SiriusDecisions and other enterprise organizations who discussed the marketing processes and technologies essential to a company’s success. Session topics and panel discussions ranged from marketing automation and channel marketing to revenue attribution and closed loop reporting.
“The importance of marketing operations and the evolution of marketing technologies have shifted the focus of most marketing organizations,” says Coleman Kane, CEO of MarcomCentral and PTI Marketing Technologies. ”We created an agenda that was designed to address hot topics in marketing operations including the need to report real-time results, automating processes, executing dynamic content, and navigating the marketing technology landscape. The mind sharing between the speakers, attendees, and partners was superb.”
“Over the last couple years it became apparent that the marketing operations group has been greatly underserved,” says Dustin Ritter, VP of Marketing at MarcomCentral and PTI Marketing Technologies. “The void prompted the creation of the summit and the response was overwhelming. Attendees were extremely engaged and the discussions were focused and relevant. I couldn’t be happier with the end results.”