Enhanced ‘Business Intelligence’ Comes to MarcomCentral

Continuing their tradition of innovative leadership in marketing communications management, MarcomCentral now offers a new ‘Business Intelligence’ solution to their growing user community.

MarcomCentral marketing portals have always offered reports on extensive data related to portal activity by marketing asset and user. The addition of this new Business Intelligence capability, will now allow clients to mine deeper into data to support more robust analytics giving MarcomCentral clients even more information through more granular reporting with custom dashboards.

“This kind of powerful insight is something we’re dedicated to offering MarcomCentral clients,” says Linnea Westlake, Vice President of Services for MarcomCentral. “Business Intelligence is an amazing window into the rate and quality of MarcomCentral user adoption, as well as the effectiveness of all marketing assets and campaigns working within the portal.”

Users logging into their MarcomCentral web portal will also have enhanced insight into system users, types of products ordered, what assets were most used, which campaigns were most successful and why, which orders were downloaded, printed or emailed versus which were sent as direct mail, and email blasts. A/B testing will also soon be available as part of this feature.

For more information about MarcomCentral, contact us or call 800.220.1727.