New Integration Helps Companies Grow Social Networks with Brand Control

Solana Beach, CA – July 19, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, today announced a new product integration with social media platform, Lumentus Social™.  The integration gives MarcomCentral customers the power to grow their social networks exponentially by empowering sales teams, channel partners, distributors, and franchisees with access to approved, branded social content.  With the integration, users can automate and streamline content sharing to Twitter, LinkedIn, Google+, and Facebook.

“MarcomCentral already provides customizable, approved marketing content for marketing organizations via our cloud-based platform, so it made sense that social content be made available in the same way,” stated Coleman Kane, CEO & President, MarcomCentral.  “For our customers, providing brand compliant yet tailored social messaging is a big challenge; that’s why we’re excited to announce the Lumentus Social integration that solves these problems.”

Within the platform, an administrator has the power to share on behalf of any end user who has connected their account to MarcomCentral.  Administrators can also setup groups in the system to create social blasts for various departments with unique content and imagery aimed at specific target audiences.  In addition, individual users can access approved social content created by the administrator and post to their own accounts at will.  This flexibility encourages everyone within an organization to become more active on social media.

Features of the integration include: a template-based system for simple content customization, approval workflows and scheduling, automatic character count adjustments based on social channel, live preview, and self- and group publishing options.  These features enable organizations to automate consistent and timely brand messaging for employees, while mitigating risks of regulatory breaches or damage to a brand.

“We consistently see missed opportunities within companies to grow their social reach through employee advocacy,” explained Adam Selig, Managing Partner, Lumentus Social.  “When the corporation posts a single tweet, the reach is limited; however when that tweet is shared with multiple departments and sent to their channels, your reach grows exponentially and so does your brand.”

The Lumentus Social integration will be generally available in early August 2016.  Pricing will be available at that time. To learn more about the integration click here.  For inquiries please contact: inquiries@marcom.com.

About Lumentus Social

Lumentus Social is a social media management and content sharing technology designed to help social media users with the hardest and most time consuming aspects of engaging with their audiences. The easy to use platform maximizes the effectiveness of social media and significantly reduces the time to distribute content through social channels.

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